Looking Back at TOTY
2014 TOTY Awards Ceremony
Hundreds of toy executives and industry guests from around the world gathered in New York City tonight to honor the year’s finest toys and industry luminaries at the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony.
A TIA-administered event in support of the philanthropic work of the Toy Industry Foundation (TIF), the “Oscars” of the toy industry took place at the Grand Hyatt Hotel, kicking off the 111th American International Toy Fair.
Rainbow Loom – the hot-selling arts & crafts toy from Choon’s Design LLC – was the runaway success of the evening, taking home the overall “Toy of the Year” award and prizes in three additional categories. Social media and Super Bowl ad sensation GoldieBlox™ and the Spinning Machine (GoldieBlox™, Inc.) snagged the admirable “People’s Choice” award for pulling in the most online votes from consumers and was also awarded a prize in one additional category.
Interspersed with the awards presentation was a special tribute to the Toy Industry Foundation, which gifted more than three million toys and games to children in need worldwide in 2013 alone. The event also welcomed the induction of five individuals into the Toy Industry Hall of Fame: Jill Barad, Former Chairman and CEO, Mattel; Horst Brandstätter, President and Sole Owner, PLAYMOBIL/geobra Brandstätter GmbH & Co. KG; Jack Friedman, Former Chairman, CEO and Co-founder, JAKKS Pacific; and Arthur “Spur” Melin & Richard Knerr, Co-Founders of Wham-O Toy. These new inductees join a distinguished roster of dozens of luminaries who have been inducted into the Hall since its establishment in 1985.