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Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s more than 750 members account for approximately 90% of the annual U.S. domestic toy market of $22B.*

TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. TIA members and staff continue to work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play.

TIA serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means; and fosters philanthropy to children via the Toy Industry Foundation and its Toy Bank. 

*Source: The NPD Group


To lead the growth and health of the toy industry. [more]


April 21, 1916
(founded as the Toy Manufacturers of America, Inc.)

Legal Status

A 501(c)6 private, not-for-profit organization

By Laws

Amended on February 18, 2014. [more] 


1115 Broadway | Suite 400
New York, NY 10010

Telephone: 212.675.1141
E-mail:  info@toyassociation.org

Washington DC Office
1200 G Street, NW | Suite 450
Washington, D.C. 20005


Chairman of the Board: John Gessert, President/CEO, American Plastic Toys
TIA Board of Directors
Past Chairmen

President and Chief Executive Officer: Steve Pasierb
Senior Management Team


TIA’s regular members may include any business that is actively engaged in the manufacture, development, importation, sale or general distribution of toys and consumer products intended for the youth market in North America; provided that they derive a substantial portion of their revenue from such business.

Associate members may include testing laboratories or factory audit services, businesses that are primarily engaged in the promotion of children’s toys and other children’s products, other trade associations with some overlapping membership or interests and concerns in common with TIA, publishers of magazines or newsletters or other business that provide essential services to regular members. [more]

Annual Budget

Approximately $18 million

Annual Meeting

Watch the video recording of TIA’s 2014 Annual Business meeting, which includes a financial summary report and an update on the Association’s advocacy initiatives.


Toy Industry Foundation (TIF)
The philanthropic arm of the North American toy industry, TIF receives partial funding from TIA. 


TIA is a member of the International Council of Toy industries (ICTI) and supports the highest standards of ethical manufacturing through the ICTI CARE process.

TIA is a member and current chair of the ASTM International standards developing committee F15.22 on Toy Safety.


www.toyassociation.org (Toy Industry Association)
www.toyfairny.com (North American International Toy Fair) 
www.playsafe.org (TIA-sponsored website for toy safety information)
www.thegeniusofplay.org (The Genius of Play)

Serial Publications

Toy News Tuesday (weekly e-newsletter)
Bulletins (members only – topical subjects; published as needed) 

Social Media

TIA Community Rules
Facebook: TIA | TIF
Twitter: TIA | Toy Fair
LinkedIn: TIA | TIF 
YouTube: TIA | TIF 

Trade Shows and Events

North American International Toy Fair® (Annual - February)
Fall Toy Preview® (Annual – October)
PlayCon (Annual – May)
Credit Conferences (member only – Semi-annual: February and Summer)
Toy of the Year Awards (TOTY) and Hall of Fame Induction (Annual - February) 


TOYPAC is a political action committee created by TIA on behalf of the toy industry. TOYPAC is regulated by the Federal Election Commission and the process of giving to the PAC as well as the disbursements to candidates is fully transparent.  TOYPAC does not align with one specific political party and contributions are determined by what is in the best interest of the industry. [more].


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