U.S. DOMESTIC MARKETS, Jan 2016 – Sept 2016

 

According to The NPD Group’s Retail Tracking Service, which represents approximately 80% of the U.S. toy retail market, the U.S. toy industry grew 6% from January – September 2016 compared to January – September, 2015. Seven of 11 toy supercategories posted year-over-year growth through September. Of the seven, the fastest growing is Games and Puzzles, up 16%, followed by Dolls and Action Figures & Accessories, both up 12%. Outdoor & Sports Toys is the largest toy supercategory, representing about one-quarter of all toy industry sales. Outdoor & Sports toys grew 9% from January 2016-September 2016 vs. the same period in 2015.

Total Traditional
Toy Categories
YTD (Jan'15 - Sep'15) YTD (Jan'16 - Sep'16) Dollar % Change
YTD 2016 vs. YTD 2015

Grand Total $9.7B  $10.3B  6% 
Action Figures & Acc. $759.1M  $853.8M  12% 
Arts & Crafts $468.4M  $460.3M  -2% 
Building Sets $1.02B  $1.01B  -1% 
Dolls $1.15B  $1.29B  12% 
Games/Puzzles $793.9B  $919.0M  16% 
Infant/Toddler/Preschool Toys $1.41B  $1.45B  3% 
Youth Electronics $220.7M  $201.1M  -9% 
Outdoor & Sports Toys $2.13B  $2.33B  9% 
Plush $571.1M  $600.1M  5% 
Vehicles $580.7M  $586.7M  1% 
All Other Toys $629.0M  $623.1M  -1% 

 

Source: The NPD Group, Inc. / Retail Tracking Service, January-September 2016 vs. 2015

Data is representative of retailers that participate in The NPD Group’s Retail Tracking Service. NPD’s current estimate is that the Retail Tracking Service represents approximately 80% of the U.S. retail market for Toys.

Copyright 2016. The NPD Group, Inc. All rights reserved.

Contact:
Marissa Guyduy, The NPD Group, Inc.
Port Washington, NY 11050 USA
516.625.2203

Published with permission of The NPD Group by The Toy Association.