U.S. Toy Industry Economic Impact

The toy industry’s annual total economic impact in the U.S. is more than $79 Billion.

  • The average price of a toy is around $9, but the estimated 3 Billion units sold across the nation each year generates approximately $22 Billion in direct toy sales.
  • From toy inventors to store clerks in every state from Alabama to Wyoming, the toy industry supports an estimated 618,350+ jobs (FTE) generating more than $27 Billion in wages for U.S. workers.
  • The toy industry also generates $11.77 Billion in tax revenue each year (combined State taxes of $5.36 billion; combined Federal taxes of $6.40 billion).

NATIONAL AND STATE ECONOMIC IMPACT REPORTS

TIA’s Economic Impact of the Toy Industry in the United States was developed using figures from Dun and Bradstreet, Inc., the U.S. Bureau of Economic Analysis/other government sources, as well as toy industry data provided by TIA, The NPD Group and other private sector sources. The report defines the toy industry as those firms involved in the production, importation/wholesaling and retailing of toys and related products.

U.S. National Economic Impact Report (.pdf)

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