TIA’s more than 750 members account for an estimated 90% of the annual U.S. domestic toy market.

U.S. DOMESTIC MARKETS*

According to The NPD Group’s Retail Tracking Service, which represents approximately 80% of the U.S. toy retail market, the U.S. toy market grew to $18.11 billion in 2014. However, when considering the total toy market, NPD estimates domestic toy sales for 2014 to be in the $22 billion range.

All dollars shown in Billions

Annual 2013

Annual 2014

Annual 2013 to Annual 2014
% change

Total Traditional Toy Categories

$17.47B

$18.11B

4%

Action Figure/Accessories/Role Play

$1.15B

$1.26B

10%

Arts & Crafts

$0.91B

$0.94B

3%

Building Sets

$1.64B

$1.85B

13%

Dolls

$2.22B

$2.32B

4%

Games/Puzzles

$1.29B

$1.42B

10%

Infant/Preschool

$2.95B

$2.82B

-4%

Youth Electronics

$0.59B

$0.64B

10%

Outdoor & Sports Toys

$3.51B

$3.61B

3%

Plush

$0.89B

$0.94B

6%

Vehicles

$1.25B

$1.25B

0%

All Other Toys

$1.08B

$1.08B

0%


NOTES:

  • The data presented above is provided by The NPD Group and its U.S. Toy Retail Tracking Service to TIA for publication on this website.
  • 2014 data = 52 weeks starting January 5, 2014 through week ending January 3, 2015; 2013 data = 52 weeks starting January 6, 2013 through week ending January 4, 2014. Data represented is as of the January 26, 2015 data release.
  • Data is representative of retailers that participate in The NPD Group's Retail Tracking Service. NPD’s current estimate is that the Retail Tracking Service represents approximately 80 percent of the U.S. retail market for Toys.
  • While NPD does not project its toys retail sales data to reflect total market, when factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be approximately in the $22 billion range in 2014.

WORLDWIDE MARKETS*

Worldwide Sales Data

*Source: The NPD Group / Consumer Panel Tracking
©2013 The NPD Group, Inc. All Rights Reserved. 

Data compiled by: 
The NPD Group, 900 West Shore Road, Port Washington, NY 11050

Contact:
David Riley, 516.625.2277