TIA’s more than 750 members account for an estimated 90% of the annual U.S. domestic toy market of $22.09B.

U.S. DOMESTIC MARKETS*

All dollars shown in Billions

Annual 2012

Annual 2013

Annual 2012 to Annual 2013
% change

Total Traditional Toy Categories

$22.03B

$22.09B

0.00%

Action Figure/Accessories/Role Play

$1.39B

$1.41B

2%

Arts & Crafts

$1.02B

$1.16B

14%

Building Sets

$2.00B

$2.00B

0%

Dolls

$2.70B

$2.70B

0%

Games/Puzzles

$1.80B

$1.86B

3%

Infant/Preschool

$3.83B

$3.62B

-6%

Youth Electronics

$429M

$565M

32%

Outdoor & Sports Toys

$4.33B

$4.37B

1%

Plush

$1.26B

$1.39B

10%

Vehicles

$1.61B

$1.51B

-6%

All Other Toys

$1.66B

$1.51B

-9%

HISTORICAL Rolling Sales Data: 2011 through 2013 (.pdf link)

NOTES:

  • The data presented above is provided by The NPD Group and its U.S. Toy Consumer Tracking Service to TIA for publication on this website.  
  • The consumer sample is projected to 100%.
  • The Annual 2013 data has been adjusted to reflect 52 weeks so that comparisons to Annual 2012 (which contains 52 weeks) are possible.
  • Definitional and methodological changes to the previous consumer methodology from NPD have been implemented that do not allow for direct comparisons to the consumer service (volume and trend) data in use prior to 2011.

WORLDWIDE MARKETS*

Worldwide Sales Data

*Source: The NPD Group / Consumer Panel Tracking
©2013 The NPD Group, Inc. All Rights Reserved. 

Data compiled by: 
The NPD Group, 900 West Shore Road, Port Washington, NY 11050

Contact:
David Riley, (516) 625-2277 

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