Listing of Educational Sessions

TIA's Knowledge NetworkPresented by staff and outside experts, TIA’s educational webinars provide toy industry stakeholders with a deeper understanding of a range of related topics, from toy safety to trade issues to market research and more — all aimed at helping you identify and capture new opportunities and maintain your competitive edge in an ever-evolving marketplace.

Webinars are free for TIA members and available to non-members for a fee; they are also recorded and available for download following the live event.

Upcoming Webinars

Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Canada
Date:  5/18/2016
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, kids’ routines, and entry opportunities and challenges to assist companies in assessing expansion into Canada.
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Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering the U.K.
Date:  5/19/2016
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, kids’ routines, and entry opportunities and challenges to assist companies in assessing expansion into the United Kingdom.
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Industry Trends & Market Research

Specialty Retail: Key Drivers and Consumer Attitudes on Shopping in Toy Specialty Stores
Date Presented: 4/7/2016
This one-hour webinar provides toy companies with an overview of consumer usage and perceptions of the toy specialty channel. The webinar provides insights into consumer attitudes on buying toys in specialty stores, the key drivers for shopping in a toy specialty store, and shopping practices once a toy specialty store has been selected.
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The Genius of Play: How to Address Parents’ Perceived Barriers to Play
Date Presented: 10/22/2015
This hour-long webinar highlights key findings from the 2015 Genius of Play research on parents’ perceptions of and barriers to play. It will focus on what is needed to inspire parents to be great playmates and share insights into how toy companies can best connect with families.
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Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Mexico
Date Presented: 10/1/2015
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, and entry opportunities and challenges to assist companies in assessing expansion into Mexico.
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Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Australia
Date Presented: 9/30/2015
This one-hour webinar provides highlights from commissioned research on market demographics, consumer behavior, and entry opportunities and challenges to assist companies in assessing expansion into Australia.
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Ad Spending: What Companies Should Know About Competition in the Toy Marketplace
Date Presented: 8/26/2015
This hour-long webinar will provide toy manufacturers with an overview of advertising spending trends in the toys and games category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.
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Ad Spending: Key Media Trends and Benchmarks in the Toy Vehicles Category
Date Presented: 8/26/2015
This 30-minute-long webinar will provide toy manufacturers with an overview of advertising spending trends in the toy vehicles category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.
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Ad Spending: Key Media Trends and Benchmarks in the Doll Category
Date Presented: 8/26/2015
This 30-minute-long webinar will provide toy manufacturers with an overview of advertising spending trends in the doll category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.
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Ad Spending: Key Media Trends and Benchmarks in the Arts & Crafts Category
Date Presented: 8/26/2015
This 30-minute-long webinar will provide toy manufacturers with an overview of advertising spending trends in the arts & crafts category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.
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Ad Spending: Key Media Trends and Benchmarks in the Outdoor Activity Toy Category
Date Presented: 8/26/2015
This 30-minute-long webinar will provide toy manufacturers with an overview of advertising spending trends in the outdoor activity toy category. The webinar will discuss how much is being invested and the primary media vehicles and time periods being used, and will provide key benchmarks to aid toy companies in formulating successful marketing plans.
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Shifting Channels – Strategies for Growth in the Toy Industry
Date Presented: 8/6/2015
This hour-long webinar highlights key findings from a Vanderbilt University study on channel trends in the toy industry and seeks to shed light on both past industry responses and potential pathways to success.
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The Value of Play: A Generational Perspective
Date Presented: 1/29/2015
This one-hour webinar provides toy companies with an overview of the role of play in children’s lives from the perspectives of 2,000 parents (Gen X – ages 33-55, Older Millennials – ages 25-32 and Younger Millennials – ages 18-24). It provides insights into the level of importance parents place on play, the perceived benefits of play, and which type of play is seen as most valuable.
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From PDA To Pandora: A Decade Of Technology Disruption And How It Affects The Family
Date Presented: 12/10/2014
This one-hour webinar will provide toy companies with an overview of the key trends in ownership of consumer electronics among children and parents. The webinar will provide insights into how technology is further fragmenting consumer purchase and shopping habits and how marketers need to adapt.
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Using Retail Sales Data Effectively
Date Presented: 10/17/2014
This webinar provides participants with a basic introduction to market tracking through retail point-of-sale data. Participants will gain an overview of the essential uses of retail tracking information and the methodology used to compile the data, as well as examples of applications for toy categories.
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2014 Toy Industry Marketing & Promotions Study
Date Presented: 8/28/2014
This hour-long interview-style webinar provides toy companies with an overview of findings from the 2014 Toy Industry Marketing & Promotions Study. This inaugural study focused on the marketing and promotions practices, strategies, budget usage and other marketing statistics of toy industry manufacturers.
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Insights into the U.S. Toy Marketplace: What Companies Should Know About American Consumers
Date Presented: 8/21/2014
This hour-long webinar highlights key findings from commissioned research on U.S. market demographics, consumer behavior and holiday shopping trends in order to assist toy companies in their efforts to increase sales activity in the U.S. toy market.
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Diversity to Dollars: Translating Consumer Segmentation Into Revenue Opportunity
Date Presented: 3/27/2014
This one-hour webinar will provide toy companies with an overview of the different type of consumers inhabiting the toys and play environment within the US and an understanding of the important role that market segmentation plays in how parents interact with their children to make discovery, purchase and shopping decisions.
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Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering Brazil & China
Date Presented: 1/16/2014
This one-hour webinar will provide highlights from two sets of commissioned research that examined market demographics, consumer behavior and export opportunities and threats in China and Brazil in order to assist toy companies looking to enter these foreign toy markets.
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Toy & Game Decision Making Study
Date Presented: 6/20/2013
This one-hour webinar provided toy companies with highlights of a recent study that examined the ways families make decisions about toy and game purchases and the critical implications for branding/packaging, in-store experience, store merchandizing and messaging channels & content.
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Consumer Protection: Safety & Privacy

2016 Toy Safety Compliance Update
Date Presented: 2/15/2016
This annual update, presented in conjunction with the North American International Toy Fair, provides a focused look at important updates to safety laws and other emerging legislative or regulatory activities, trends and issues that are pertinent to toy industry stakeholders.
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Product Recalls: How to Protect your Brand While Effectively Managing a Product Recall
Date Presented: 11/12/2015
This one-hour webinar will provide TIA members and other stakeholders with advice on how to best prepare for and manage a product recall.
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Green Chemistry, TSCA and Other Chemical Regulation Updates Affecting the Toy Industry
Date Presented: 6/5/2014
This webinar provides TIA members with updates about “Green Chemistry” initiatives that affect toy companies and retailers.
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TIA Member Update: What the Toy Industry Needs to Know About Online Privacy
Date Presented: 5/15/2014
The webinar provides TIA members (and their external digital support teams) with an update on current and emerging legislation and regulations that are designed to protect children’s privacy online, with a specific focus on how these affect the toy industry. Participants are introduced to the April 2014 second edition updates of the TIA Members Only privacy documents: Dos and Don’ts For Compliance with COPPA (Children’s Online Privacy Protection Act) and the Checklist for Mobile Apps and Promotions.
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Chemical Management Strategy for Toys
Date Presented: 1/17/2013
The webinar will provide participants with a better understanding of what chemical management in toys is, why companies need it, and how to begin the process of getting it.
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Preparing for a Product Recall or Crisis
Date Presented: 5/26/2011
A free one-hour webinar will provide TIA members and other stakeholders in the toy, juvenile product and youth entertainment industries with advice on how best to prepare for a product recall or other crisis that could negatively affect a company’s reputation with consumers, retailers, regulators and other key constituents.
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Brand Protection, Invention & Design

Working with U.S. Customs and Border Protection to Counter Counterfeits
Date Presented: 12/3/2015
This one-hour webinar provides TIA members and other stakeholders with advice on how to work with Customs and Border Protection to prevent counterfeit product from coming into the country.
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From Idea to Invention to Retail Shelves: Protecting IP in the Toy Industry
Date Presented: 6/4/2014
Presented in two 30-minute parts, this webinar provides TIA members and other toy industry stakeholders with important information about the use of patents as a way of protecting their Intellectual Property, and about new anti-counterfeiting measures that are being taken to protect toys, games and other consumer products from unlawful reproduction and sale.
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The Best Deal in Patents: Design Patents and the Role They Play in Protecting Toys and Games
Date Presented: 10/25/2012
The webinar will provide participants with a deeper understanding of the role of design patents in toy invention and design. TIA has invited a patent expert from the law firm Venable LLP to address the intellectual property subject of design patents, the process for designing a patent, and benefits and successes.
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PR & Promotions

Toy Fair 2016 Freshman Class Webinar Second Chance
Date Presented: 1/12/2016
The webinar provides first-time Toy Fair exhibitors with a better understanding of how to prepare for and utilize Toy Fair to their advantage. To help make your experience as seamless and rewarding as possible, all four Toy Fair freshman class advisors, along with representatives from the official show decorator Freeman, will be presenting this free informational session.
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Toy Fair PR Bootcamp: Tips for Developing your TF'16 Public Relations Strategies
Date Presented: 12/10/2015
This webinar provides North American International Toy Fair exhibitors with important tools and techniques for building sound media relations strategies leading up to the 2016 show.
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Toy Fair 2016 Freshman Class Webinar
Date Presented: 12/8/2015
This one-hour webinar provides first-time Toy Fair exhibitors with a better understanding of how to prepare for and utilize Toy Fair to their advantage.
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Toy Fair 2015 Online Press Room: Post Show Tips
Date Presented: 3/6/2015
This webinar provides North American International Toy Fair exhibitors with information on how to continue to utilize Toy Fair Online Press kits throughout the year. This session will also help companies read and make use of PR Newswire reports, as well as help project what package will suite company needs for 2015.
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Social & Environmental Responsibility

Beyond the Ports: Customs and Border Protection Enforcement 2014
Date Presented: 6/24/2014
This webinar will give toy industry stakeholders a behind-the-scenes view of current and upcoming U.S. Customs and Border Protection (CBP) and Consumer Product Safety Commission (CPSC) ‪enforcement and trade facilitation activities, and provide insights on how to mitigate issues and streamline the importation of toy and youth entertainment products during the peak shipping months leading up to the holiday 2014 shipping season.
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The Toy Industry, Social Responsibility, and the Supply Chain
Date Presented: 6/12/2014
This webinar provides TIA members and companies throughout the toy supply chain with an overview of some of the leading social responsibility issues that are attracting attention from NGOs, legislators and regulators at the global, federal and state levels.
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