Marketing “Green” Toys: A Review of the New FTC Green Guides and Their Impact on the Toy Industry
The webinar provided participants with a better understanding of how the revised Green Guides affect our industry.
The Toy Industry Association (TIA) invited experts from the law firm of Keller and Heckman LLP to review the Federal Trade Commission’s (FTC) recent revisions to the Guides for the Use of Environmental Marketing Claims (Green Guides) and discuss implications for the toy industry.
All toy industry stakeholders, recommended for those who work on toy marketing and advertising initiatives.
On October 1, 2012, the FTC finalized its much-anticipated revisions to the Green Guides after an extended review period that encompassed multiple public workshops and multiple requests for comments. The final Guides reflect a wide range of public input based on hundreds of consumer and industry comments gathered over the last five years, as well as information discussed at several FTC workshops and consumer perception data developed by the FTC or contributed by commenter’s.
Topics covered during this session include:
- General environmental benefit claims
- Certifications and seals
- Recyclable claims
- Recycled content claims
- Compostable claims
- Degradable claims
The webinar discusses the FTC’s new guidance on:
- “Free of” claims
- Non-Toxic claims
- Renewable Materials claims
- Renewable Energy claims
- Carbon Offset claims
The webinar also highlights claims that the FTC declined to address, including “sustainability” claims.
Sheila A. Millar, Partner at Keller and Heckman LLP
Ms. Millar has extensive experience counseling clients on regulatory compliance and public policy issues. In addition to advertising and privacy matters, she advises clients on green claims, green chemistry, product safety and a wide variety of other regulatory and public policy matters. She is a Vice Chair of the ICC Marketing and Advertising Commission, and chairs the Commission’s Working Group on Sustainability, where she spearheaded development of the ICC's Framework Guides on Environmental Marketing Claims. She has represented the ICC at international intergovernmental meetings discussing environmental marketing, including meetings of the OECD and UNEP, and is a frequent speaker on the topic of green advertising.
Crystal N. Skelton, Associate at Keller and Heckman LLP.
Ms. Skelton practices in the areas of privacy and advertising, environmental and product safety, and business counseling and transactional. Ms. Skelton’s environmental expertise includes green claims, clean air matters, E-Waste, and use of volatile organic compounds (VOCs) in consumer and industrial products. She advises clients on related compliance and enforcement matters.
The full webinar is available via the following links:
NOTE: Mac users will need to download the VLC Media Player to view the recording.
The following files are available for download: