TIA works to provide its members with data and insight to help them penetrate new markets. TIA worked with The NPD Group and the International Council of Toy Industries (ICTI) to provide overall global toy sales and growth data. TIA also commissioned international consultancies Kidz Global and Altios International to gather data that would assist TIA members looking to expand to specific markets.

For both the global report and each of the countries below, the reports offer market research to help companies understand how to best position their product lines, and business intelligence to support strategic market entry. Included in the country-specific consumer research is detailed information on kids' weekly activities and brand preferences.


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The 2016 NPD/ICTI Global Toy Market Report provides analysis to help toy companies address global toy market opportunities. The full report includes information on the overall size of the global toy market, toy spend and growth metrics by region, annual spend per child by region and country, and category spend breakdown for 11 countries covered by NPD.

The report is available upon request to eligible TIA members, who may contact Anne McConnell, TIA’s senior director of market research and data strategy, for the report.


Click the links below to download the reports for individual countries completed by Kidz Global and Altios International.