The toy industry moves at a rapid pace. The Toy Association’s industry reports provide you with the up-to-date information you need to accurately assess the marketplace and make informed business decisions to keep you on the road to success.


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If you’re not a TIA member and are interested in purchasing a report, please contact Anne McConnell

The U.S. Marketplace and the Toy Industry, 2017

US MarketplaceThe U.S. Marketplace and the Toy Industry report for 2017 provides detailed business intelligence to help toy companies expand their business. The full report includes an economic profile of the U.S., toy sales and product trends, customer demographics and population projections, distribution channels, information on marketing and advertising spending, toy regulatory requirements, and other key information.

The American Toy Consumer & Kids' Routines

Kidz GlobalUpdated for 2017: This Toy Association-commissioned report from Kidz Global analyzes U.S. child population trends, consumer behavior, and holiday shopping trends in order to assist toy companies in their efforts to increase sales activity in the U.S. toy market. The report also explores the most popular entertainment brands among kids and their favorite super heroes, kids’ daily routines and play habits, children’s use of digital media, and pocket money trends to help companies understand how best to position their product lines.

To receive a copy of the full report please email Anne McConnell.

2016 NPD/ICTI Global Toy Market report

ICTI/NPD Global Toy Market reportThe 2016 NPD/ICTI Global Toy Market Report provides analysis to help toy companies address global toy market opportunities. The full report includes information on the overall size of the global toy market, toy spend and growth metrics by region, annual spend per child by region and country, and category spend breakdown for 11 countries covered by NPD.
The report is available upon request to eligible members, who may contact Anne McConnell, The Toy Association’s senior director of market research and data strategy, for the report.


TRENDHUNTER.COM REPORTS FOR THE TOY INDUSTRY ASSOCIATION ReportsThese customized reports are prepared for members by and provide updated content and insights in to current toy and industry-related topics.

Each report includes three sections: Consumer Insights, which provide idea patterns designed to teach about creativity in the toy industry and related industries so that members can develop innovations for their brands; Clustered Lists which focus on micro-trends or collections of unique ideas with many examples and links to track innovation in a specific market; and Specific Examples, using relevant and recent case studies, and authoritative articles spanning thousands of topics.
View the list of reports.

The reports are free and available only to members.

The Toy Specialty Shopper: Perceptions and Behaviors of Toy Specialty Shoppers

The Toy Specialty ShopperThis proprietary consumer study conducted for The Toy Association by The NPD Group provides insights into consumer usage and perceptions of the toy specialty channel. The report includes a profile of the toy specialty shopper, key attributes of stores that drive consumers to shop there and barriers that keep some from shopping in these stores, toy purchase planning and spending, and consumer behavior in the store. It also addresses cross-shopping behavior, including the influence of online.

Non-members may purchase this report for $295 and should contact The Toy Association's Anne McConnell.

2015 Financial and Operating Benchmark Survey

Financial and Operating Benchmark SurveyThe confidential Financial and Operating Benchmark Survey collected financial and operations data this past spring from 63 member companies in the United States and Canada – public and private as well as small, mid-size and large organizations – that are involved in the manufacturing, importing and distribution of toys. The report allows companies to compare their financial and operating figures against other companies of similar size, category and distribution channel as well as reported industry norms, and identify opportunities for business performance improvement.

Manufacturers who are interested in purchasing the report should contact The Toy Association’s Bernadette Boyle. The results package is $750 for member manufacturers and $1,500 for non-member manufacturers.

Strategies for Growth in the Toy Industry

Shifting ChannelsIn response to a quickly evolving retail landscape, how should toymakers refine their strategies? Developed in cooperation with The Toy Association by Vanderbilt University’s Owen Graduate School of Management, this report examines shifting trends in toy distribution channels and potential pathways to success, based on secondary research and in-depth interviews with key toy stakeholders.

Non-members may purchase this report for $125 and should contact Anne McConnell.

The U.S. Marketplace and the Toy Industry, 2015

The U.S. Marketplace and the Toy IndustryThe U.S. Marketplace and the Toy Industry report provides detailed business intelligence to help toy companies expand their business. The full report includes economic indicators, ideal target regions, audiences, retail channels, promotional opportunities, toy industry trends, and other key information.

2014 Value of Play Research

Value of PlayAs part of The Toy Association's ongoing Genius of Play awareness campaign, the Association commissioned Martin Research Consulting to conduct consumer research on the value of play. This report provides a detailed view of the role of play in children’s lives from the perspective of 2,000 parents nationwide. Areas explored include the level of importance that parents place on play, the perceived benefits of play, which type of play is most valuable, and how family structure affects toy purchasing.


Marketing StudyThe Toy Industry Marketing and Promotions Survey is The Toy Association’s first-ever industry-wide study on toy manufacturers’ marketing and promotions practices. The final report, based on data collected this past spring from 88 member toy manufacturers, features quantitative and qualitative information segmented to help companies compare their strategies and budgets to other companies of similar size, distribution channel and net sales.

Manufacturers who are interested in purchasing this report should contact Anne McConnell. Member rate is $295 and non-member rate is $495.

Toy and Game Decision Making Study

Toy and Game Decision Making StudyThis Toy Association-commissioned report — the first fact-based study of its kind — analyzes the changing ways that families make decisions about toy and game purchases, which decision-making styles are currently most prevalent, and the different paths to purchase those styles trigger. The report draws from data collected by experts at The Family Room, a strategic consultancy firm in the child and family marketing arena, after surveying 2,600 moms, dads and kids nationwide in April of 2013.

Toy Industry Compensation and Benefits Survey

2012 Toy Industry Compensation and Benefits SurveyThis Members-Only survey provides detail on compensation levels and companywide benefits packages for more than 70 toy industry position titles in the United States and Canada. Participants in the survey included more than 50 member companies directly engaged in the manufacture, importing and distribution of toys. Non-members may purchase the results for $695. All access requests must be submitted to The Toy Association at