Recruit a New Member, Receive a Discount

Contribute to the growth and health of the association by participating in TIA’s Member-to-Member Recruitment Program and receive a discount on your membership dues renewal. As a member, you understand the value of a TIA membership. Share that knowledge firsthand with your contacts in the industry. A growing TIA means greater recognition for the industry, more resources to support member programs, and a stronger voice when advocating issues with state and national legislative members. 

All current TIA Regular members are invited to participate. Members who recruit prospective TIA member(s) must submit this simple form prior to the recruitment process in order to be eligible to receive a membership dues renewal discount for the following year. TIA will confirm receipt and approval/non-approval of the recruitment form.

MEMBER RECRUITMENT: CONFIRMATION

All required application forms and dues payments must be received from the new member in order for the current member to be eligible for the membership dues renewal discount the following year.  These forms include:

  1. Completed TIA Membership Application Form
  2. Completed TIA ICTI Care Pledge Form (where applicable)
  3. Receipt of full annual member dues payment

The member company has three months to successfully recruit the new member following the submission of their approved Regular Membership Recruitment form.

When the current TIA member successfully recruits the new member listed on the recruitment form, TIA will send a letter confirming the appropriate membership dues renewal discount for the following year.  TIA will also send a membership confirmation letter to the new member.

MEMBER RECRUITMENT: DUES DISCOUNT

Successful recruitment of a new member will earn the recruiting member a discount on their annual membership duesa renewal for the following year. The recruitment discount is based on the size of the incoming prospective member’s net annual toy sales in North America for their most recent full fiscal year.  The recruiting member dues discount is presented in the following schedule:

  Prospective Member’s
Dues Level: 
 
TIA Member Dues
Renewal Discount:

Manufacturers  

Tier 1: Under $10 million
Tier 2: $11 – $50 million 
Tier 3: $51 – $300 million 
Tier 4: Over $300 million

10%
12%
15%
22%

Retailers

Tier 1: Under $25 million 
Tier 2: Over $25 million 

10%
15%

Licensors 

Tier 1: Under $100 million
Tier 2: Over $100 million 

10%
15%

Designers/Inventors 

All Net Sales Levels

10%

Manufacturing Sales
Representatives

All Net Sales Levels

10%

RECRUITMENT TIPS

Here are some helpful tips to keep in mind when recruiting new members to join TIA:

  1. Identify the best prospects.  Review your network of colleagues and check the online member directory to find out if they are a member; or when you meet a new contact consider asking if they are a member.
  2. Know the benefits of TIA membership. The more familiar you are, the better equipped you will be to discuss with your prospects.  Membership Materials are provided in the links below, including a member brochure and application.  
  3. Express how membership has benefitted you.  Why did you join and what have you found most beneficial?  Hearing your personal opinion will influence prospects’ decision to join. 
  4. Follow up.  Touch base in a few weeks after initial contact to inquire if they’ve joined or have any questions.   If they haven’t, gently remind them to do so.  If they have, it’s professional to welcome them to the association.   

MEMBERSHIP MATERIALS

Membership Full Brochure (PDF)
Membership Application (PDF)

If you have any questions regarding the membership recruitment process, or need more information on member benefits that would help address a particular issue that the prospective member is facing, please contact your account executive. Member company names beginning with:     

A-F:
Bill Osterholm
646-520-4864 
G-O:
Leigh Carleu
646-520-4862 

P-Z:
Ava Slepicoff
646-520-4852 


RULES AND REGULATIONS

  1. TIA reserves the right to approve the Regular Membership Recruitment form submitted by a member before the new member recruitment process begins.
  2. Only TIA members in good standing are eligible to participate in the regular membership recruitment process.  
  3. Standard TIA membership qualification rules apply to incoming prospective members.
  4. The member recruitment program is designed to recruit “regular” members only and does not apply to recruitment of “associate” members. 
  5. The member recruitment program is designed to recruit “new” members only.  A company that has not been a TIA member for two consecutive years is eligible to be recruited as a “new” member.
  6. A recruiter company will be instructed to consult the online membership directory in order to determine whether the company they refer is already a member or not, as it provides the most up to date information.  
  7. A current member has a three month time period to successfully recruit a new member following the submission of an approved Regular Membership Recruitment form.
  8. All required application forms and full annual dues payments must be received from the new member in order for the current member to be eligible for the membership dues renewal discount for the following year.  Forms include: completed TIA Membership Application Form and TIA ICTI Care Pledge Form (where applicable).
  9. The membership renewal dues discount is applied to the current member company for the following year’s dues after a prospective new company becomes a confirmed TIA member.
  10. The membership renewal dues discount awarded to the recruiting member is based on the size of the incoming new member’s net annual toy sales in North America for their most recent full fiscal year. 
  11. Members may recruit multiple eligible candidates; however, the recruiting member company’s discount will not exceed 25% of their membership dues for the following renewal year.
  12. Member discount cannot exceed the total amount of annual dues.
  13. The membership renewal dues discount applies only if the member renews for the membership cycle the following year.  The membership renewal dues discount cannot be redeemed or applied to any other TIA product or service.
  14. In the event that more than one membership recruitment form is submitted for the same prospective member, only the first member to submit the form will be eligible to receive the membership renewal dues discount. TIA retains the right to determine which form was received first.  
  15. Existing members are not eligible to qualify as new members or claim as being recruited by another member company.
  16. For questions regarding the above rules and regulations contact Bernadette Boyle, Membership Manager, 646-454-5585.