The most successful New York Toy Fair to date is now behind us, but the play trade’s year-round business-to-business digital social marketplace is hopping with buyers and sellers! As the only platform of its kind, ShopToys365.com (ST365) continues to grow and attract a global audience, with new toy retailers joining each week to browse digital showrooms, discover new products, and conveniently place secure orders online.
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I greet the New Year with optimism that the U.S. toy community will sustain growth. We saw leaps in both 2015 and 2016, thanks to our industry’s deep creativity, inventiveness and business acumen, qualities that augur well for the future. I am encouraged by trends that have the potential to fuel positive sales through holiday ’17, including immersive tech toys, active play, family games, collectibles, the continued positive influence of licensing, and STEM/STEAM toys that are now foremost fun and educational.
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Since the raucous election, no issue has raised more questions or caused more concern for the Toy Industry Association (TIA) and our members than the possibility of significant tariffs being placed on imported products – as well as the potential for a trade war with China. Indeed, last week at TIA’s annual External Affairs Strategy Meeting, a considerable amount of time was dedicated by member companies in attendance to the potential impacts of tax, trade and tariffs in 2017. Accordingly, I want to devote this year-end President’s Letter to an analysis of the issues that could be critical to your company and the entire business of toys in the New Year.
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With just a few months to go until the North American International Toy Fair opens its doors, it’s an opportune time to remind our members about TIA’s online business-to-business marketplace for toys, which has been re-launched as ShopToys365 (previously called ShopToyFair365).
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As someone who worked in both communications and adolescent public health for over three decades, I find myself particularly blessed this holiday season to be part of the business of toys. I'm surrounded every day by a talented and passionate staff and so many creative people who invent wonderful products bringing both joy and the developmental benefits of play to kids around the world. They do this while working for U.S. toy companies that are deeply committed to product safety every minute of every day and in everything they produce. I cannot emphasize enough the toy community’s commitment to safety. We must protect and keep little ones safe while they play. And further, there are no margins in unsafe toys. It's just bad business.
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Toy Industry Association President & CEO Steve Pasierb provides his thoughts on TIA’s Kids India market immersion program, which will provide U.S. toymakers with a view inside India's economy and emergent toy retail landscape.
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Toy Industry Association (TIA) President & CEO Steve Pasierb provides his thoughts on the Panama Canal's recent expansion and why he feels the toy community should not expect an instant positive impact.
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TIA President and CEO Steve Pasierb provides a round-up of his overseas trips related to all things toys, and shares his excitement for the Saturday opening of Toy Fair and Play Fair.
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TIA President and CEO Steve Pasierb shares a few Association highlights from 2015 and a brief look forward to the year ahead.
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TIA President Steve Pasierb discusses fall activities, including a "grand opening" for the toy industry.
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Toy Industry Association President Steve Pasierb explains why the toy industry needs your help as we set the record straight on toy safety and act to defeat piecemeal, unnecessary new laws being considered in various counties and states.
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TIA President & Chief Executive Steve Pasierb urges members to attend the Association's most important grassroots advocacy event of the year, where they will meet with Members of Congress and key policymakers to share the real struggles, concerns and challenges that their businesses and employees face each and every day.
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