Latest Press Releases

The Toy Industry Association (TIA) announced today that it will induct Peter Eio, former president of LEGO Systems, Inc., the late Ray Larsen, founder of RLA Marketing and the late Sydney Rosen, former owner of Rose-Art, Cra-Z-Art, into the esteemed Toy Industry Hall of Fame.
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The Toy Industry Foundation appeared on NBC’s TODAY Show on November 29 to celebrate the toy companies who generously donated more than 10,000 toys and games valued at $255,000 to the TODAY Show’s annual Holiday Toy Drive.
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The Toy Industry Foundation (TIF) has announced that the 2017 Toy of the Year (TOTY) Award finalists are being featured on amazon.com/toty and toysrus.com through February 2017, providing shoppers with unprecedented access to a comprehensive “toy hotlist” selected by toy and play experts.
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From innovative tech toys and licensed characters to enriching playthings that teach and inspire, 100 finalists for the prestigious 2017 Toy of the Year (TOTY) Awards were unveiled today by the Toy Industry Association (TIA). Between now and January 15, 2017, consumers can visit www.ToyAwards.org to vote for their favorite toy picks in each of the 14 categories – including new categories for 2017, like Action Figure of the Year, Doll of the Year, Rookie of the Year, and Vehicle of the Year. The TOTY winners will be announced in February.
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With the holidays just around the corner, families are likely to come across misleading reports circulated by non-governmental organizations (NGOs) regarding allegedly “harmful” toys. However, the Toy Industry Association (TIA) – which works year-round to provide parents and caregivers with reliable information about safe play – is warning families not to fall for these fear-mongering tactics.
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The Toy Industry Association (TIA) and LeftField Media today announced that tickets for Play Fair 2017 are now available. Play Fair brings children, parents and families together with the toys, characters and brands they love in celebration of play for all ages. Play Fair, presented by Nickelodeon and Toys“R”Us®, will take place in New York City’s Javits Center on November 4-5, 2017. A Press and Industry Preview Night will kick off the show on November 3.
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Following the election of Donald Trump as the next president of the United States, Toy Industry Association (TIA) President & CEO Steve Pasierb joined National Association of Manufacturers (NAM) President and CEO Jay Timmons and more than 1,100 other business leaders from across the United States in pledging to help bring the country back together after a divisive election.
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In culmination of its centenary year celebration, today the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages, announced a new partnership with Playworks New York/New Jersey, the local arm of the leading national nonprofit leveraging the power of play to transform children’s physical and emotional health. The year-long partnership will provide P.S. 09 Teunis G. Bergen School in Prospect Heights, Brooklyn, NY with a full-time coach to facilitate safe, healthy, and inclusive play for all students during recess and after-school activities.
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More than 800 kids and teens living with their families at U.S. Coast Guard Base Kodiak were treated to a special toy giveaway on October 22nd hosted by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services.
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The Toy Industry Foundation (TIF), the philanthropic arm of the North American toy industry, and Nemours, one of the country’s largest pediatric health systems, operating two children’s hospitals and more than 40 outpatient facilities with operations in five states, today announced the launch of a year-long research partnership. With the support of a $400,000 grant from TIF, Nemours will explore the impact of trauma-informed patient care and the role of play in helping children and families heal and cope while in the hospital. Research findings will be used to develop an innovative, high-quality program focused on trauma-informed care, using play materials and related resources designed to support and comfort children experiencing stress reactions due to life-threatening illness, injury or painful medical procedures.
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Just in time for fall, The Genius of Play, the research-backed initiative to bring more play into kids’ lives, unveiled a new website that offers easy access to professional advice, play ideas, quick parenting tips and more. Parents who visit TheGeniusofPlay.org will discover a community section and a brand-new “play ideas” section with hundreds of practical suggestions, sortable by a child’s age and benefit of play.
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The Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages, has announced the introduction of several new categories for the 17th Annual Toy of the Year (TOTY) Awards, including Action Figure of the Year, Collectible of the Year, Construction Toy of the Year, Doll of the Year, Rookie of the Year and Vehicle of the Year. TIA has also announced that a more efficient and transparent judging method will help determine this year’s finalists.
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More than 400 Chicago area children living in foster care received brand-new toys and enjoyed a fun-filled afternoon of play at a special “Play Your Part – Chicago” event hosted by the Toy Industry Foundation (TIF), National Court Appointed Special Advocate Association (National CASA) and CASA of Cook County. Held on Wednesday, July 27 at U.S. Cellular Field, the memorable event was made possible thanks to generous toy industry volunteers, donors and sponsors from over 25 local toy companies.
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Children who are impoverished, underserved or otherwise in need will receive brand-new Madame Alexander dolls this summer, thanks to the toy company’s generous donation of 20,000 customizable doll sets during the Toy Industry Foundation’s (TIF) 2016 Summer Toy Drive.
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Critical legislation reforming the outdated Toxic Substances Control Act (TSCA) was signed into law earlier today by U.S. President Barack Obama, representing the first meaningful update to TSCA in 40 years. The new legislation reflects scientific and technological advances and ensures that a uniform federal policy will regulate chemicals across all 50 states.
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