TIA's Public Statements

On June 23rd, the United Kingdom voted to withdraw from the European Union (commonly referred to as “Brexit”). Although it will take at least two years for the UK to formally leave the EU, many industry stakeholders are already wondering how Brexit will impact their companies.
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The Toy Industry Association (TIA) and its members are proud of the important, life-shaping role that toys, games and play have in the development and growth of children. With the rise in childhood obesity rates sparking public health concerns, parents are rallying alongside medical professionals to call for a return to active play – that which stimulates the body by encouraging kids to run, jump, and stretch.
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U.S. toy safety standards are among the toughest in the world and U.S. toymakers are committed to assuring the safety of the toys they produce. It is equally important that parents and caregivers take an active role in assuring safe and fun play.
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All toys sold in the U.S. must comply with numerous environmental and safety regulations that make it illegal to sell toys or children’s products containing substances known to be harmful to children and to which children might be exposed.
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The Toy Industry Association (TIA) and its members are proud of the important, life-shaping role that toys, games and play have in the development and growth of children. Play promotes active bodies, active minds and healthy lifestyles. We believe it is appropriate to market and provide information about toys and games to families – from grandparents to kids – as long as that information is provided responsibly.
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All toys sold in the U.S., regardless of where they are made, must be tested to verify compliance with strict U.S. standards.
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The toy industry designs its products specifically for children, which means toys are held to a high standard of safety. In fact, all toys sold in the United States, no matter where they are produced, are highly regulated and must conform to rigorous safety standards. Recalls are an important part of this robust system, creating a “safety net” to remove faulty product from the distribution chain and, when necessary, out of consumers’ homes.
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Based upon information provided by experienced engineers, safety authorities, and manufacturers of the instruments involved, the Toy Industry Association believes that X-Ray Fluorescence (XRF) technology may be reliably used as an initial screening mechanism for detecting the presence of heavy metals in toys so long as prescribed test methods are followed and the appropriate standard reference materials are used.
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Specific restrictions on the presence of phthalates – ingredients that make some plastics soft and pliable – in toys and child care articles are defined in Section 108 of the U.S. Consumer Product Safety Improvement Act (CPSIA), a federal law that was approved in 2008.
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Younger kids play differently than older children and are much more likely to put items in their mouths. Small parts or things that could be easily swallowed must be kept away from children under three years of age and older kids who continue to mouth objects.
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TIA believes that children derive great benefit from a well-rounded day of play that can involve a combination of many types of toys, including digital playthings. We also believe that parents and caregivers are crucial partners in their child’s play and learning, and are ultimately responsible for selecting the playthings that are appropriate for the child’s age, interests and abilities. Active adult supervision and engagement during playtime is essential.
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The Toy Industry Association (TIA) assures parents and caregivers that polycarbonate plastic containing Bisphenol-A (BPA) is safe as used in toys.
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Toys sold in the United States are prohibited from containing heavy metals or any other substances that can result in harmful exposure to children. By law, toy companies must ensure that their products are in compliance with all relevant standards, regulations and tests – including applicable heavy metal limits – before they can be sold in this country.
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Magnets can provide a fun and educational component to a toy. Strict federal toy safety standards are in place to assure that magnets in children's toys are not accessible to young kids.
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The Toy Industry Association (TIA) helped establish the federal standards for lead in children's products more than 30 years ago. Current standards are 90 ppm (parts per million) for paint and 100 ppm for substrates – and are among the strictest in the world.
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Toys are subject to numerous safety standards, including FDA regulations related to the use of lasers. Most “laser-like” toys on the market employ harmless LED lights to simulate lasers; any toy that uses actual laser technology and falls under current FDA definitions for laser products must comply with federal regulations for low power lasers.
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No toys intended for children and sold in the United States have been found to be dangerous based on their sound level.
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Role play and fantasy help children work through and cope with what is happening in the world around them; they learn how to control their emotions through play rather than through outwardly aggressive behavior.
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All toys sold in the United States must conform to tough federal safety standards such as the Consumer Product Safety Act, the Federal Hazardous Substances Act, and the Consumer Product Safety Improvement Act. Not only do these toy safety standards contain tough flammability requirements, they also restrict the use of substances known to be harmful to children and to which children might be exposed.
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U.S. toymakers are committed to assuring the safety of the toys they produce. Batteries – especially small, button batteries – from any source can pose a serious health hazard if swallowed. This is why there is a long standing safety standard requiring that batteries in toys be made inaccessible to young children.
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Each year around this time there are several things we have come to count on – one is the annual list of alleged “toys to avoid” created by groups such as U.S. PIRG.
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