Safety: The #1 Priority of the Toy Industry

Safety Quick Links


Toy safety is the number one, year-round priority for the Toy Industry Association and its members. All toys sold in the United States – no matter where they are produced – are highly regulated. Conformance to tough U.S. safety standards must be demonstrated by third-party testing labs accredited by the federal government. Safety is not something that can be added in after a toy is made … it is an ongoing process that begins when a new idea is conceived and is addressed at every step of design and production, through the arrival of a toy on a store shelf and then into the home. The U.S. Consumer Product Safety Commission (CPSC) consistently ranks toys among the safest of 15 consumer product categories commonly found in the home.

TIA’s toy safety assurance initiatives are built upon three pillars that focus on:

Safety Standards

Industry Outreach

Consumer Guidance

Establishing, implementing and maintaining uniform risk-based national safety standards;
Educating the industry and other stakeholders about these standards and ways to verify that — from design to delivery — toys entering the U.S. marketplace comply with stringent safety requirements;
Guiding parents, grandparents and other caregivers on how to choose appropriate toys, encourage positive play experiences and, above all, ensure safe play.



Since the first toy safety requirements were published in the early 1930s, experts from industry, government, consumer groups, retailers, academia and the medical profession have worked together to ensure they are continually revised to keep pace with innovation in products. Updates to these standards are shaped by the latest child development research, medical and toy-related incident data, risk assessment techniques, scientific reports, and product and manufacturing innovations from around the globe. U.S. standards are recognized among the most protective toy safety specifications in the world.

TIA's Safety Standards and Technical Committee monitors activity on issues related to product safety, standards, testing and quality assurance issues that affect the toy industry. The Committee helps formulate the Association’s policies and positions relating to such matters to advocate on behalf of all segments of the toy industry.

TIA’s Toy Safety Report

TIA and its members are dedicated to ensuring product safety and are deeply concerned anytime the safety of toys is called into question. Unfortunately, there have been an increasing number of annual reports alleging unsafe toys that are unfounded and fail to employ the federal standards, test requirements and accredited labs that are required by law.

As part of its ongoing efforts to provide parents and caregivers with accurate information about safe play, TIA conducted a comprehensive analysis of one such annual list – U.S. PIRG’s “Trouble in Toyland” – looking at reports issued from 2008 through 2013. The analysis determined that PIRG’s data is consistently unreliable and repeatedly unable to support the allegations that the toys identified in its reports present any danger to children at play.

Click here to view TIA’s report.


Contact Us

Joan Lawrence
SVP, Standards and Regulatory Affairs

Toy Industry Association   
1115 Broadway, Suite 400
New York, NY  10010