ShopToys365ShopToys365 is a new and innovative e-commerce tool that enables registered Toy Fair buyers and exhibiting companies to connect and conduct business online before, during, and after Toy Fair.

The platform allows exhibitors to create a virtual showroom that includes their company profile, contact information and product catalogue (including images, product descriptions, prices, and availability). Buyers can browse these virtual showrooms from a mobile device or desktop computer prior to Toy Fair to hone in on products they want to see at the show. They can also “follow” companies, “like” their product offerings, and place purchase orders year-round.

To create an account

Visit and sign up using the same email address used for Toy Fair registration. When creating an exhibitor profile, follow the prompts and click the “?” icon in the navigation bar for assistance.




• Display and manage product details, images and prices
• Post company profiles and contact information
• Attract buyers to your digital showroom 365 days a year
• Prospect and connect with retailers around the world that best suit your brand
• Streamline your wholesale process
• Receive hand selected leads through the Targeted Account Program  
• FAQs for Brands

• Discover brands, products and trends year-round
• Connect and communicate with your vendors
• Share online merchandising displays with your staff
• Enjoy 24/7 access to orders, tracking and analytics
• Digitize your wholesale process
• FAQs for Buyers

More Information

For a 1:1 demonstration of ShopToys365 please contact


Kim Carcone
Senior Director, Market Events 

Toy Industry Association
1115 Broadway, Suite 400
New York, NY 10010