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About Us

Our mission is to bring joy, comfort and learning to children in need through the experience of toys and play. Established in 1961, and relaunched by the Toy Industry Association in 2003, we represent the North American toy industry’s efforts to impact the lives of children who are in need due to poverty, homelessness, abuse and neglect, kids with parents in the military, children undergoing treatment for cancer and other illnesses, families suffering from natural disasters, and children with special needs.  

With the support of the toy industry, including toy manufacturers, retailers, distributors, and licensors, as well as the general public, we were proud to improve the quality of life for nearly 5 MILLION children in 2014 alone!

How do we accomplish our mission?:

  • We provide millions of brand new toys for children in need annually
  • We distribute hundreds of thousands of dollars in grant funding to children’s charities annually
  • We establish partnerships with national organizations to impact special populations of children in need

Learn more about what we do every day, or see a year’s worth of impact by watching our video, viewing the TIF 2014 Annual Report, 2015 990, or our audited financials.

The TIF Team

Meet the team that puts our passion into action!

Why Play Matters

The stress and trauma of military life, foster care, poverty, cancer treatments, and the aftermath of natural disasters have profound effects on children’s physical and emotional well-being. When a child is given a new toy, they feel special. They are reminded that someone out there cares about them and wants them to feel loved, and they take pride in owning something brand new that is theirs alone.

Putting smiles on faces is only one reason we do what we do. Play is also a critical part of healthy childhood development, and children in need are less likely to have access to toys and play environments. According to educational psychologist Patricia G. Ramsey, “Play, while it cannot change the external realities of children’s lives, can be a vehicle for children to explore and enjoy their differences and similarities to create, even for a brief time, a more just world where everyone is an equal and valued participant.” Robin Moore, a leading researcher in children’s play environments, adds, “The motivating force for a child is play.  [It] improves sensory stimulation and cognitive function when you’re a young child.”

Learn more about the importance of play at TheGeniusofPlay.org.