About the Show

Toy Fair 2017 opened its doors to thousands of registered global play professionals to explore a record-breaking 443,000 net square feet of exhibit space filled with hundreds of thousands of toys, games and youth entertainment products.

Toy Fair registration is open to the trade only; Toy Fair is not open to the public.
NO ONE under the age of 18, including infants, will be admitted.

Toy Fair is produced by The Toy Association™, Inc., the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 950 members account for approximately 90% of the annual U.S. domestic toy market of $26B.

2018 Show Dates

February 17-20, 2018 **SATURDAY – TUESDAY**

Show Dates/Hours

Saturday, February 17 9:00 a.m. – 6:00 p.m.
Sunday, February 18 9:00 a.m. – 6:00 p.m. 
Monday, February 19 9:00 a.m. – 6:00 p.m. 
Tuesday, February 20 9:00 a.m. – 4:00 p.m.


Registration is mandatory to attend Toy Fair.

Toy Fair Registration Hours at the Javits Center

Registration Dates/Hours

Thursday, February 15 12:00 p.m. – 5:00 p.m.
Friday, February 16 9:00 a.m. – 5:00 p.m. 
Saturday, February 17 – Monday, February 19 8:00 a.m. – 6:00 p.m. 
Tuesday, February 20 8:00 a.m. – 4:00 p.m.

Hotels & Getting Around


>>> Make your travel plans now <<<

onPeakThe ONLY official housing partner of Toy Fair is onPeak (formerly Travel Planners). Please do not be fooled by other companies posing as an official provider. We strongly encourage you to avoid these other providers whenever you are planning housing and/or travel for a The Toy Association go-to-market event.

Please be aware that if other companies contact you for bookings they are not authorized by The Toy Association. Toy Fair show management does not have the ability to resolve disputes with other companies on your behalf. Thank you for choosing onPeak.

Floor Plan

To view the a floor plan of Toy Fair 2018 and a searchable list of exhibiting companies, click here.

In addition to the general marketplace, Toy Fair features Product Zones that make it easy to find exhibitors and products.

To Exhibit

Interested in exhibiting? To learn more about becoming an exhibitor click here or contact our sales team, company names beginning with:

A-F & X, Y and Z:
Simon Yung

Leigh Carleu

Ava Slepicoff

To Attend

Retailers, wholesalers, distributors, importers, buying groups and sales representatives are eligible for free admission. Certain categories of trade guests and non-exhibitors are eligible for admission for a fee. Each registrant must present both business credentials and employee identification.

Consumers, suppliers to the trade including shippers, paper and packaging companies, graphic design firms, and any individual or company looking to sell their services to exhibitors, are NOT eligible to attend.

Toy Fair registration is open to the trade only; Toy Fair is not open to the public.
NO ONE under the age of 18, including infants, will be admitted.

Toy Fair Times

Take a look at Toy Fair 2018’s only official news and information publication
Toy Fair Times Locator Guide.

Publication Partners

Toy Fair is pleased to acknowledge our 2018 print and online publication partners.

Play Fair 

Play Fair **NEW DATES**

Consumers, the public and supervised children are invited to purchase a ticket and attend our sister show Play Fair, running November 3-4, 2018 in the Javits Convention Center. Play Fair is a unique chance for children, parents, families, and collectors to play with the toys of tomorrow.