Each year, The Toy Association and its Toy Fair PR team launch a major media relations campaign to ensure outstanding coverage of the show. More than 1,000 reporters, editors, photographers and bloggers from Manhattan to Moscow are on-site to report on hot new toys and the latest trends for kids. Thousands of articles and broadcast segments around the globe feature content from Toy Fair!
The Toy Fair PR Team offers an Online Press Room for exhibitors. Managed by Virtual Press Office (VPO), this service allows companies to post electronic press kits, press releases and other news, as well as wire distribution services via PR Newswire (additional fee required).
The Online Press Room is a resource for reporters before, during and after Toy Fair; it is featured prominently at the work stations in Toy Fair’s Press Center. All items posted to the site remain for one year.
Reminder: No hard-copy press materials or flyers are distributed in the Toy Fair on-site Press Center, however, exhibitors may distribute these materials at their booths.
View the Toy Fair PR Bootcamp: Tips for Developing your TF'18 Public Relations Strategies webinar that was presented on December 13, 2017.
This free webinar for North American International Toy Fair exhibitors will include important tools and techniques for building sound media relations strategies leading up to the 2018 show.
Even though access to the Toy Fair Press Center is reserved for the 1,000+ credentialed members of the press who cover the show, exhibitors have several opportunities to shine a spotlight on their products!
Director, Strategic Communications, The Toy Association
Toy Fair PR Team/Kellen Communications