Make a Big Deal Out of Toy Fair!

There’s simply no better place to expand your reach than in this $26B market! Toy Fair's 7,000+ unique retail outlets include mass merchandisers, toy and hobby stores, drug stores, department stores, grocery chains, TV shopping networks, outdoor retailers, amusement parks, warehouse clubs, gift shops, museum stores, and more, from 100 countries.

Who Exhibits?

If your product is designed to entertain the youth market, chances are Toy Fair is for you. Current exhibitors include manufacturers, distributors and importers showcasing products ranging from classic and traditional toys to technologically advanced toys and interactive entertainment. Learn more about becoming an exhibitor.

Promotional Opportunities

Increase your visibility for greater show success! Maximize your return on investment with sponsorship opportunities that will help you connect, build relationships and capture the attention of influential toy professionals. For more information, please contact Laura Mangiaracina at 646.454.5589.

Toy Fair Tools

Take a few moments to read Toy Fair Tools to help you make the most of your exhibiting experience. The informal monthly newsletter offers brief tips, insights and bright ideas. The essential, must-know exhibiting guidelines will always be found in the Toy Fair Exhibiting Guide & Order Forms, show management emails, and, of course, on ToyFairNY.com.

Media Matters

Each year, nearly 1,000 global media representatives flock to Toy Fair to report on the hottest trends, toys and playthings! Here are some helpful tips and tools to help you maximize your media outreach and coverage.

Who Attended?

View the list of retail outlets that registered to attend Toy Fair 2017.

Play Fair 

Play Fair **NEW DATES**

Our sister show Play Fair, running November 3-4, 2018 at the Javits Convention Center. Play Fair is a unique chance for children, parents, families, and collectors to play with the toys of tomorrow. Play Fair features a dynamic show floor spanning toys, games, gadgets, books, television, film, and apparel — a showcase of what’s exciting, what’s new, and what’s next in play and entertainment in front of families and passionate fans.