Each year, close to 1,000 global media representatives flock to Toy Fair to report on the hottest trends, toys and playthings found at the largest toy trade show in the Western hemisphere.

The Toy Association, which owns and operates Toy Fair, is committed to providing a positive experience for all media representatives who plan to cover the show – either on-site or remotely.

Media Guidelines

Writers, reporters, editors, bloggers*, correspondents, producers, and photographers/camera crews must apply annually to receive updated media credentials and register for Toy Fair. Approval to attend Toy Fair in past years does not guarantee entry. Our media guidelines will provide you with all you need to know about registering for the show, The Toy Association's On-Site Press Center, show floor press protocol and more.

Toy Fair On-Site Press Center

The Toy Association provides an official Press Center space for working media to use as a home base during the show to conduct interviews and construct articles for publication.

Just for Bloggers*

Seasoned bloggers who have been to Toy Fair share their tips for covering the show.

*NOTE: Blogs must reflect current toy industry and/or related news. New posts must be created on a weekly or more frequent basis. Blog traffic must exceed a minimum of 5,000 unique visits a month.

Online Press Room

The official Toy Fair Online Press Room is the primary destination for journalists to source exhibitor news before, during and after the event.

Read the latest Toy Fair news.