The Play Trade’s B2B Digital Marketplace is a new and innovative e-commerce tool that enables registered Toy Fair buyers and exhibiting companies to connect and conduct business online before, during, and after Toy Fair.

The platform allows exhibitors to create a virtual showroom that includes their company profile, contact information and product catalogue (including images, product descriptions, prices, and availability). Buyers can browse or search these virtual showrooms from a mobile device or desktop computer prior to Toy Fair to hone in on products they want to see at the show. They can also “follow” companies, “like” their product offerings, and place purchase orders year-round.

To create an account, visit and sign up using the same email address used for Toy Fair registration. Creating your profile is quick and easy – just follow the prompts. Simply click the “?” icon in the navigation bar if you would like assistance.

More Information, brought to you by The Toy Association, owner and operator of Toy Fair, is powered by Balluun, a global leader in business-to-business technology. Any questions about this service may be directed to The Toy Association’s Kimberly Carcone.