Buyer FAQs

What is ShopToys365?

ShopToys365 is an innovative digital platform that extends the Toy Fair shopping experience by offering continuous commerce, content and connections between brands and buyers…all year long!

How is ShopToys365 connected to Toy Fair Week?

ShopToys365 is the digital tool that provides contracted exhibitors and registered and credentialed buyers with a means of sharing, exploring and transacting before, during and after the show.

How do I use ShopToys365?

To begin using ShopToys365 simply visit, click on the “Sign In” button on the top navigation bar and enter the email address you provided when registering to attend Toy Fair. You will be required to create a password the first time you sign in. This will keep your profile and your online activity secure.

I am registered to attend Toy Fair but cannot sign in to ShopToys365. What should I do?

If you are a registered Toy Fair buyer and you are experiencing issues with the sign-in process, please double-check to ensure that you are entering the same email you used to register to attend the show. Please note that your company may have some but not all staff registered and before an individual can access ShopToys365 they must register. If you are still experiencing difficulties, please contact

Why do I have to sign in to view products?

ShopToys365 is only available to registered and credentialed Toy Fair buyers and therefore a valid Toy Fair registration is required to view products. We respect your need for privacy and confidentiality as you discover new products and build your playbooks and line sheets, therefore we have a password protected site to ensure your security.

How do I find brands on the site?

An alphabetical directory listing of brands can be found on the home page. Find brands by either clicking on a specific letter or use the drop down menus in the navigation bar. Or, if you prefer to browse by product category drop downs, you may also do so.

Why can’t I find all of the Toy Fair exhibitors on the site?

ShopToys365 is available to all contracted Toy Fair 2017 exhibitors, but activation and participation is optional. If you know a brand is at Toy Fair but NOT currently visible on ShopToyFair365, let them know you’d like to see them there! We expect a continuous increase in the number of brands who participate over the coming weeks and even after Toy Fair 2017 comes to a close.

Can I buy products from the site?

Yes. ShopToys365 is a full commerce-enabled platform. Products may be viewed, orders may be placed, payment terms and types may be facilitated with just a few strokes of a keyboard. Initial inquiries made during Toy Fair can become written orders throughout the year saving you and your suppliers time and money.

Is ShopToys365 only available during Toy Fair?

No. ShopToys365 is available before, during and after Toy Fair in order to improve the level of commerce between Toy Fair’s buyers and sellers all year long.

Is there a cost to participate?

No. Participation in ShopToys365 is available free of charge to all qualified registered buyers.

Is there a ShopToys365 app?

ShopToys365 is accessible via a web browser on any internet-capable device. Additionally, the platform can be accessed via iPhone and iPad.

Who do I contact if I have trouble uploading my materials or if I have questions?

For any technical issues that you may experience, please contact