Throughout the year, TIA assists in promoting the products of its members to media and consumers.  We follow an editorial calendar that highlights the changing seasons, major holidays, current toy trends, blockbuster licensing opportunities, and more.

To participate, please review the editorial calendar shown below, identify opportunities where you think there’s a good fit for your product and a particular theme, and e-mail product information (including price, age, brief description, and link to product website) to Jackie Retzer at TIA.


  • TIA makes use of a wide range of formats for these promotional opportunities.  In some cases we will request actual product, in other cases we may need only high-resolution images or product b-roll (sometimes even a commercial will work).  When responding, please indicate what resources are available for TIA’s use.
  • Physical samples will be requested only after the TIA team reviews the product information and decides that a video is being produced.
  • Please make sure that ALL product nominated for a segment referenced below is available by the date referenced for that topic in the editorial calendar.
  • Please check back often as opportunities may change or topics can be updated.

Product Info Due

Release Date


Topic Notes

April 16

April 25

Up & Active

Toys that get kids exercising

April 23

May 2

The Amazing SpiderMan 2

Toys associated with the movie

April 30

May 9

Legends of Oz: Dorothy’s Return

Toys associated with the movie

May 1

May 16

RC Rampage

Remote-controlled toys

May 8

May 23

Baby’s First!

Crib Toys, “First” products

May 15

May 30


Toys associated with the movie

May 22

June 6

On The Run

Portable, travel toys

May 29

June 13

How to Train Your Dragon 2

Toys associated with the movie

June 5

June 20

Back to Basics

Retro-styled and basic toys (simple classic play patterns)

June 12

June 27

Transformers 4: Age of Extinction

Toys associated with the movie

June 19

July 4

Sand and Splash

Beach/Outdoor toys

June 26

July 11

Pretend Playtime

Toys that let kids imaginations run wild (dress up)

July 2

July 18

Planes: Fire and Rescue

Toys associated with the movie

July 9

July 25

Christmas in July

In connection with TIF, honoring companies who are dedicated to giving toys to children in need

July 16

August 1


Toys that contain many play patterns in one

July 23

August 8

Teenage Mutant Ninja Turtles

Toys associated with the movie

July 30

August 15

Small Wonders

Miniature Dolls & PlaySets, collectable figurines

August 6

August 22

Whip It Up

Cooking toys

August 13

August 29

STEAM: Science, Technology, Engineering, Math

Toys that teach science, technology, engineering, arts and math concepts

August 20

September 5

Back to the “Books”

Learning Tablets and e-Reader Systems

August 27

September 12

DIY Delights

Activity Toys

September 3

September 19

Puzzling Play

Toys that are brain-challenging (puzzles, strategy games, etc.)

September 10

September 26

Building “Up”

Building and construction toys

September 17

October 3

Mini Maestro

Musical Toys

September 24

October 10

The Varsity League

Teen toys

October 1

October 17

Unique Treasures

Specialty Toys

October 8

October 24

Grand Slam!

Baseball-themed toys

October 15

October 31

Frightfully Fun: Zombies, Monsters and More! 

Monsters, zombies, ghouls, product

October 22

November 7

Party Time!

Games that are fun for group play