Throughout the year, TIA assists in promoting the products of its members to media and consumers. We follow an editorial calendar that highlights the changing seasons, major holidays, current toy trends, blockbuster licensing opportunities, and more.

To participate, please e-mail product information (including price, age, brief description, and link to product website) to Jackie Retzer at TIA.


  • TIA makes use of a wide range of formats for these promotional opportunities. In some cases we will request actual product, in other cases we may need only high-resolution images or product b-roll (sometimes even a commercial will work). When responding, please indicate what resources are available for TIA’s use.
  • Physical samples will be requested only after the TIA team reviews the product information and decides that a video is being produced.
  • Please make sure that ALL product nominated for a segment is available by the date referenced for that topic in the editorial calendar.
  • Please check back often as opportunities may change or topics can be updated.