“Little Scientist” of the Future: Using Apps and Digital Toys to Discover and Explore with Your Children

With Tonda Bunge Sellers

ToyInfo’s editorial team asked Tonda Bunge Sellers, president of Digital Kids Media, to share some advice on how to encourage children to discover and learn through apps and digital toys.

By way of introduction, I run the Digital Kids Conference every year at Toy Fair, but I am also a mother of a four-year-old boy and a three-year-old girl. I share this to put my point of view in perspective.

Children love to discover. They have a sense of wonder for everything they come in contact with – be it digital or physical. Maria Montessori believed that all children behave like “little scientists,” in that they are eager to observe and make “what if” discoveries about their world. We as parents should foster this love for learning and wonder with Science, Technology, Engineering and Math (STEM). This is one of the most important trends found among today’s smartphone and tablet apps and in the toy aisle — and with good reason.

It is exciting to see innovative, forward-thinking entrepreneurs trailblazing this category of toys and apps.  In order to be competitive leaders and gain future economic prosperity in the U.S and abroad, we need to take this seriously. But as parents it isn’t always easy to figure out which are the best STEM toys and games on the shelf or in the app store, so I have shared below my favorites that I have enjoyed with my children. 

Science – Apps by TinyBop provide your child with a way to discover and find a deeper understanding of the world through exploration of the human body, plants and homes with the beautifully crafted series of interactive playscapes for curious kids. When your kids see the pictures, get ready for the questions. Good thing the app supplies the answers for you! These apps are a very helpful tool in our house. 

Technology - Hopscotch it is an intuitive, friendly programming interface designed to teach kids how to program. Coding made easy. No typing. No syntax errors. Just drag and drop blocks. It is loved by kids, parents and teachers alike. Even for a mom that is intimidated by programming, I was able to code. My kids, seeing my excitement, thought it was worth trying too!

Engineering – Building and creating is not just for boys. This is highlighted nowhere more so than with Roominate. This self-built dollhouse kit includes working circuits, lights and elevators. Two brilliant young women from Stanford and MIT found a way to break the mold in toys for girls. I was so happy to see that you can find the kit at Radio Shack and some Michael’s stores. I am always looking for new projects for my children, and now we can harness the power of building by creating a dollhouse together.

Math – Disney, which we all love, has jumped into the realm of STEM, so you know this market is HOT! Mickey's Magical Math World focuses on math-based activities such as counting, shapes, logic and sorting. I can speak to the fun of it: my children love it and like to share the skill levels they have mastered with me. I think that in this era of connected youth, it’s important that kids have the characters they love teaching them skills they will need tomorrow … and that they want to share with their parents because it is FUN!

And for those that need a little love included: Two dads from Florida came up with TROBO, a lovable, huggable plush toy robot that teaches kids about STEM subjects through fun, interactive digital storytelling. The robot answers kids’ many questions through engaging stories grounded in real science, and explains complex subjects in fun ways that kids can understand.  

So the next time you hit the toy aisle, explore the world of STEM and help foster learning in your children - the future leaders of tomorrow.

I am so pleased with these products that I've invited the entrepreneurs behind each of them to speak at the Digital Kids Conference, which is taking place on February 15-17 during the Toy Industry Association’s North American International Toy Fair. If you are interested in learning more, check out the Digital Kids Conference website.

Tonda Bunge Sellers serves as president of Digital Kids Media (DKM), a unit of Engage Digital. DKM’s productions span small seminars to large multi-track industry conferences. She and her team of advisors set strategic and tactical direction, and structure events acclaimed for their cutting-edge content and diverse array of renowned experts. Active in the community, Tonda is a sustaining member of the National Junior Leagues and certified to teach in the State of Texas. She holds a Masters of Education with an emphasis in early childhood development from Southwest Texas State University and a Bachelors of Science in Psychology and Counseling from East Texas State University. She is a work-from-home mom who resides in her native state of Texas with her husband and their two children.