ToyInfo.org is a resource for anyone who wants to know more about toys and play.  It is brought to you by the Toy Industry Association, a trade organization whose hundreds of members are all involved in creating, manufacturing or selling toys for kids of all ages.  

Having contacts across the industry—from toy inventors and designers to toy companies to retailers—gives our team of toy trend specialists access and unique insights to analyze the latest trends, what toys will be hot, and what the must-have toys for every age and interest may be!  We look at children's play patterns and trends across more than a dozen toy categories to come up with lists of great toys that will be perfect for kids of every age and with a wide range of interests.

Safety is the top priority for TIA, so our team also consults with toymakers, safety organizations, government agencies and other child-focused professionals (e.g., pediatricians and child development experts) to gather important information about toys and play.  When we include a toy on this site, we’ve researched key information such as what aged child it is designed for and how the toy is to be used. Our team has seen most of the toys during product previews or has played with the product samples sent to our office. 

Every resource on ToyInfo.org is free, so you’ll always have 24/7 access to:

  • Videos, articles and other content identifying the hottest toy trends;
  • Tips on safe ways to play, recall notices, shopping tips, toy safety facts (including statements from third-party experts), frequently asked questions and more toy safety-related info;
  • Free downloadable guides to help educate you about toys that help develop age-appropriate skills, toys for kids with special needs, and ways to engage the entire family (from babies to grandparents) in play;
  • and much, much more!

Contact Us

If you have questions or need more information, contact our team of toy trend specialists directly, or reach out to TIA at the following address:

Toy Industry Association
1115 Broadway | Suite 400
New York, NY  10010

+1 (212) 675-1141


The Toy Industry Association (TIA) is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA's 600+ members account for approximately 85% of the annual U.S. domestic toy market

TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard. TIA members and staff work with government officials, consumer groups and industry leaders on ongoing programs to ensure safe play.

TIA serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means; and fosters philanthropy to children via the Toy Industry Foundation and its Toy Bank.