Latest News

Registration Now Open for PlayCon 2018
12/12/2017
Registration is now open for PlayCon 2018, The Toy Association’s International Conference of Play Professionals, which will bring together toy, play, and youth entertainment professionals for two days of actionable and inspirational content and networking with industry peers.
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Toy of the Year Finalists Promoted Nationwide
12/12/2017
Toy Association staff and key online influencers have been hard at work promoting this year’s finalists for the 2018 Toy of the Year (TOTY) Awards. In addition to recognizing the best toys, games, and properties in the marketplace, the TOTY program is a critical fundraiser that supports the Toy Industry Foundation’s (TIF) mission to bring millions of toys to millions of children in need.
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Toy Industry to Induct Three Outstanding Individuals into Esteemed Hall of Fame
12/5/2017
The Toy Association announced today that it will induct Andrea Barthello, co-founder and COO of ThinkFun Inc., Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics, and the late James R. Becker, founder of licensing company Anjar Co., into the esteemed Toy Industry Hall of Fame.
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Reserve Your Ticket for the 2018 Toy of the Year (TOTY) Awards
12/5/2017
Tickets are now available for the Toy Industry Foundation’s (TIF) 18th Annual Toy of the Year (TOTY) Awards ceremony. The prestigious gala honoring the industry’s top toys, games, and licenses in the marketplace is taking place on Friday, February 16, 2018 at the Ziegfeld Theatre in New York City.
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Don’t Forget to Register for “Toy Fair PR Bootcamp” Webinar
12/4/2017
Will you be exhibiting at the upcoming 115th North American International Toy Fair – and are you looking to generate ideas on how to create buzz around your brand or product at the show? Consider registering for a free “PR Bootcamp” webinar taking place Wednesday, December 13 from 2 to 3 p.m. (Eastern).
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Second Annual Play Fair Returns to New York City
12/4/2017
Play Fair, the public celebration of play and entertainment for all ages, returned to New York City on Saturday, November 4 and Sunday, November 5. Hosted by The Toy Association in partnership with LeftField Media, the immersive, experience-rich event expanded both in size and in on-site entertainment, providing more than 20,000 children, parents, families, and fans with a first look at the toys and games expected to top wishlists this holiday season.
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President’s Letter – 2nd Annual Play Fair Delivers Brand-Building Fun for Families & Toy Fans
11/7/2017
Steve Pasierb, The Toy Association’s president & CEO, shares with members the success of the second annual Play Fair, the Association’s dedicated business-to-consumer event designed to help members further build their brands by connecting directly with kids and parents. The event was held November 4 to 5 at the Javits Center in New York City, and expanded to more than 230,000 square feet of space – three times its previous size – bringing together toy and play fans of all ages under one roof for countless memorable experiences with their favorite toys and brands.
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Fall Toy Preview Exhibitors: Register Now to Secure a Spot for 2018
11/6/2017
Registration is open to secure a spot at Fall Toy Preview 2018, taking place October 2 to 4, 2018 in Dallas, TX. Returning exhibitors that participated in this year’s show have until December 31 to submit their application to be included in the first round of space assignments.
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2018 Toy of the Year (TOTY) Award Finalists Unveiled by The Toy Association
11/3/2017
The toy, game, and license finalists for the prestigious 2018 Toy of the Year (TOTY) Awards were unveiled this evening by The Toy Association. Known as the “Oscars” of the toy industry, the TOTY Awards program supports children in need by serving as a critical fundraiser for the Toy Industry Foundation.
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Second Annual Play Fair Returns to New York City this Weekend – November 4-5, 2017
11/1/2017
Play Fair is back and bigger than ever! Hosted by The Toy Association in partnership with LeftField Media, the second annual public celebration of play and entertainment for all ages returns to the Javits Center on Saturday, November 4th and Sunday, November 5th
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A Day in the Life of … Marian Bossard, The Toy Association’s EVP of Global Market Events
10/30/2017
Toy News Tuesday editors recently sat down with Marian Bossard, The Toy Association’s executive vice president of global market events, to talk about the Association’s longstanding trade shows and the significance of recently entering the business-to-consumer event space with Play Fair. Here’s what she had to say…
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Don’t Forget to Vote for the 2018 Toy Industry Hall of Fame Inductees
10/30/2017
The deadline is nearing for Toy Association members to cast their votes for the 2018 inductees into the Toy Industry Hall of Fame. Voting is open through Wednesday, November 8.
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TIF Collects Record-Breaking Toy Donations at Fall Toy Preview
10/24/2017
Hundreds of children affected by Hurricane Harvey, as well as those fighting poverty, abuse, neglect, illness, and other forms of adversity, will soon have new toys and games to play with thanks to the Toy Industry Foundation’s (TIF) record-breaking collection at Fall Toy Preview earlier this month.
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Register Now for Toy Fair 2018
10/23/2017
Registration is officially open for the 115th North American International Toy Fair, taking place Saturday, February 17 to Tuesday, February 20, at the Jacob K. Javits Convention Center in New York City.
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Special Webinar for Toy Fair 2018 First-Time Exhibitors
10/20/2017
The Toy Association is hosting a free webinar, “Toy Fair 2018 Freshman Class Webinar,” on Wednesday, November 8 at 3 p.m. (Eastern) for first-time exhibitors at the 115th North American International Toy Fair.
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President’s Letter: Doing Business at Play Fair – a Must-Visit Destination for Families & Fans
10/17/2017
Steve Pasierb, president & CEO at The Toy Association, shares why toy brands should get excited about Play Fair 2017 – our industry’s most ambitious platform for connecting with kids, families, and toy lovers of all ages in the world’s most influential media market.
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Register Now: New Webinar on Understanding Oregon’s Chemical Reporting Law
10/17/2017
Toy professionals can learn all about Oregon’s Toxic-Free Kids Act in an upcoming webinar hosted by The Toy Association. The one-hour webinar – “Understanding Oregon’s Chemical Reporting Law & Compliance,” will take place November 2 at 2 p.m. (Eastern). Registration is now open.
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Voting is Open for the 2018 Inductees into the Toy Industry Hall of Fame
10/16/2017
Toy Association members are invited to cast their votes for the 2018 inductees of the Toy Industry Hall of Fame. Voting is now open through Wednesday, November 8, 2017.
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President’s Letter: Fall Toy Preview ’17 – Energy, Trends, and Sales Dominate in Dallas
10/10/2017
With more than 600 registered buyers scouting out product for holiday 2018 and more than 2,800 attendees from 20 countries overall, last week’s Fall Toy Preview 2017 was an overwhelming business success, shares Steve Pasierb, The Toy Association’s president & CEO.
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REMINDER: Upcoming Members-Only Webinar on Creditors’ Rights
10/6/2017
There is still time to register for The Toy Association’s members-only webinar, “Creditors’ Rights: Techniques to Minimize Risk and Maximize Recovery,” taking place Thursday, October 12 at 2 p.m. (Eastern). Registration is open and is complimentary.
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