Through play, children improve cognitive functioning, build physical skills, learn how to deal with their emotions, and discover how to socialize with other kids.
At TheGeniusOfPlay.org, families can discover hundreds of play ideas – from quick games to more involved activities – based on a child’s age and development. The website also features expert tips and advice from a variety of child development professionals, academics, pediatricians, and others who are passionate about spreading the word about the true value of play.
The Genius of Play also offers free information and tools that toy companies can use to inspire families to play. Visit our assets page, which includes social media assets, summaries of the most recent studies on the benefits of play, educational videos, and more. Toy retailers can visit our retailer page to download a free “play day” kit to organize an event at their stores that will help them build lasting relationships with customers.
To learn more, contact Anna Yudina, director of marketing initiatives.