The creative journey – from concept to consumer begins with Creative Factor, The Toy Association’s immersive experience for all creative professionals. Knowing that the ideas which ultimately become beloved playthings demand creativity throughout the entire process, Creative Factor provides inventors, designers, artists, art directors, marketers, retailers, manufacturers and the entire toy ecosystem an interactive and engaging combination of learning and networking activities.
The Creative Factor Advisory Board curates content throughout the year and presents a host of experts and influencers with a full schedule taking place during Toy Fair New York. Creative Factor offers Inventor Day pitch sessions, educational classes, panel discussions, demonstrations and experiences over 5 full days.
Creative Factor celebrates and serves the innovation pipeline essential to the future of the creation and delivery of fun and safe play experiences.
Experienced Inventors & Designers
Join us for access to a host of members-only benefits such as networking, discounts, exclusive resources, and assistance with industry advocacy. Join The Toy Association today.
Aspiring Inventors & Designers
Read the Toy Inventor and Designer Guide. This free pamphlet is packed with information outlining every aspect of the creation process from idea to finished product. Jumpstart your career today.
Creative Factor Inventor Day
The Toy Association is excited to announce the return of CF@TF Creative Factor Inventor Day, which will be held Friday, February 18, 2022 at the Jacob K. Javits Convention Center in New York City during Toy Fair New York. This inventor-focused event provides you with an opportunity to present your ideas to high-value industry partners that can assist in bringing your concepts to life.
If you are interested, please complete the submission application form and submit a brief video showcasing your product or idea to support the written application. All submission details can be found on the form. The application season is open until Monday, December 6, and all selected applicants will be notified no later than Friday, December 17.
Welcoming the Next Generation
We support the toy design departments of the Fashion Institute of Technology in New York City and Otis College of Art and Design in Los Angeles through scholarship grants and student membership.
To learn more about Creative Factor contact Marian Bossard. To learn more about joining The Toy Association, contact Bernadette Boyle, senior membership manager.