The creative journey – from concept to consumer begins with Creative Factor, The Toy Association’s immersive experience for all creative professionals. Knowing that the ideas which ultimately become beloved playthings demand creativity throughout the entire process, Creative Factor provides inventors, designers, artists, art directors, marketers, retailers, manufacturers and the entire toy ecosystem an interactive and engaging combination of learning and networking activities.
The Creative Factor Advisory Board curates content throughout the year and presents a host of experts and influencers with a full schedule taking place during Toy Fair New York. Creative Factor offers Inventor Day pitch sessions, educational classes, panel discussions, demonstrations and experiences over 5 full days.
Creative Factor celebrates and serves the innovation pipeline essential to the future of the creation and delivery of fun and safe play experiences.
Experienced Inventors & Designers
Join us for access to a host of members-only benefits such as networking, discounts, exclusive resources, and assistance with industry advocacy. Join The Toy Association today.
Aspiring Inventors & Designers
Read the Toy Inventor and Designer Guide. This free pamphlet is packed with information outlining every aspect of the creation process from idea to finished product. Jumpstart your career today.
Welcoming the Next Generation
We support the toy design departments of the Fashion Institute of Technology in New York City and Otis College of Art and Design in Los Angeles through scholarship grants and student membership.
To learn more about Creative Factor contact Jackie Retzer. To learn more about joining The Toy Association, contact Bernadette Boyle, senior membership manager.