Toy of the Year Awards

September 20, 2022
Dallas Market Center
Dallas, Texas

Register today

Toy of the Year Awards to Take Place September 2022

The Toy FoundationThe next Toy of the Year (TOTY) Awards will be held September 20, 2022 at The Toy Association’s 2023 Preview & 2022 Holiday Market, which is taking place at the Dallas Market Center September 20 to 22.

Historically celebrated in February and regarded as the “Oscars” of the toy industry, the TOTY Awards have been shifted to a new fall timeline to give companies the opportunity to promote their nominated products and brands during the holiday shopping season, when toy sales are vital and when products are on shelf for the holidays.

Proceeds raised from the TOTY Awards will benefit The Toy Foundation, which works to serve and support children, allowing them to experience comfort, joy, and the extraordinary benefits of play through strategic partnerships, impactful grantmaking, effective programming, and toy donations. .



February 2022 TOTY Winners

Toy of the Year

See who won in February 2022

February 2022's big winner was Squishmallows from Jazwares took home the coveted “Toy of the Year” award, as well as the “People’s Choice” award and “Plush Toy of the Year.”

See the winners

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TOTY Sponsors



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