Research

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Participate in The Toy Association’s 2020 Toy Industry Financial & Operating Benchmark Study
March 24, 2020
 
The Toy Association has partnered with Industry Insights, Inc. to conduct a confidential 2020 Toy Industry Financial & Operating Benchmark Study for member toy companies.

 
New Trend Hunter Report Challenges Business to Get Personal
March 11, 2020
 
| TrendHunter.com’s latest free monthly report for Toy Association members demonstrates how brands are using elements of personalization and curation to better align with the lifestyle habits and individuality of today’s consumers.

 
Toy Fair 2020 Attendance Reflects Better Screening of Attendees; Global Impact of Coronavirus
March 10, 2020
 
In addition to its annual detailed analysis provided to member exhibitors, The Toy Association is promoting Toy Fair New York post-show highlights to offer a transparent look at Toy Fair’s concerted evolution, the impact global issues had on the 2020 event, and how an enhanced vetting process has enabled the Association to deliver a stronger, if sometimes smaller number of attendees in one category or another.

 
Trend Hunter Report Encourages Brands to Tap into Nostalgia
February 14, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members centers on a trend that may never go out of style: nostalgia.

 
Toy Fair Global Market Sessions: Learn How to Succeed in Japan and the U.S.
January 21, 2020
 
The Toy Association will present its latest global market research on Japan and the U.S. during two Knowledge Network seminars at the 117th Toy Fair New York. The seminars will provide in-depth analyses to help companies confidently expand their businesses in these markets.

 
Member Exclusive Research: Finding Success Without the Old TRU
January 20, 2020
 
Toy manufacturers need to alter their distribution and marketing strategies in order to scale their businesses in a world without the old Toys”R”Us (TRU) model, according to new research conducted by Vanderbilt University in cooperation with The Toy Association.

 
President’s Letter: The Path to 2020 Primed by 2019 Accomplishments
January 14, 2020
 
Toy Association President & CEO Steve Pasierb updates the industry on a range of impactful market events, membership achievements, research, communications programs, and more that are working to help members.

 
Sustainability in the Toy Aisles: New Trend Hunter Report
January 3, 2020
 
TrendHunter.com’s latest free monthly report for Toy Association members explores trends around sustainability, eco-friendly alternatives, and up-cycling tactics as it relates to toys and play.

 
Modern Play's Impact on Toys & Games: Trend Hunter Report
December 10, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members explores what’s new in toys, playtime, and gaming.

 
Creating a More Inclusive & Diverse Workplace
December 3, 2019
 
Members of The Toy Association are invited to review findings from the new Diversity & Inclusion Committees inaugural report.

 
Member Exclusive: NPD’s Children & Influencer Platforms Study Now Available
November 25, 2019
 
The NPD Group’s Children & Influencer Platforms Study is now available to Toy Association member companies.

 
Toy Association Webinar to Explore How Influencer Platforms Impact Kids’ Habits
November 15, 2019
 
Learn how kids are engaging with key social and digital platforms in The Toy Association’s webinar, “Children & Influencer Platforms: New Research from The NPD Group,” on November 21.

 
1 in 3 Parents Don't Know that Counterfeit Toys are Lurking Online
November 4, 2019
 
Nearly one in three parents don’t know that counterfeit toys are lurking online. Before clicking “Add to Cart” follow these tips for avoiding fraudulent toys that might be unsafe this holiday season.

 
Influencer Platforms, Kids’ Habits Explored in Toy Association Webinar
October 25, 2019
 
Toy professionals who want to take a closer look at how kids are engaging with key influencer platforms can join The Toy Association’s upcoming webinar, "Children & Influencer Platforms: New Research from The NPD Group."

 
Could Escapism Trend Impact Toys? Find Out in New Trend Hunter Report
October 18, 2019
 
Learn about how consumers are escaping the daily hustle and how it’s impacting their entertainment and lifestyle choices in TrendHunter.com’s latest monthly report, free to Toy Association members.

 
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