Research

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What Makes a Good STEM/STEAM Toy?
May 21, 2019
 
How can toy companies create products that truly prepare kids for careers in science, technology, engineering and math? According to a new study, “STEM/STEAM Formula for Success,” released today by The Toy Association, great STEM/STEAM (with the “A” representing arts) toys encourage open-ended play and trial-and-error exploration, teach problem-solving, and allow children to lead the play experience, among other attributes.

 
Participate in The Toy Association’s 2019 Toy Industry Financial & Operating Benchmark Study
May 20, 2019
 
The Toy Association has retained Industry Insights, Inc. to complete the confidential 2019 Toy Industry Financial & Operating Benchmark Study for member toy companies. Once the study is ready, participating members will have free access to the results and will learn how their financial metrics compare to other companies of similar size, category, and distribution channel.

 
The Future of Play: Appeal to Millennial Parents with Eco-Friendly Toys & Games
May 13, 2019
 
Millennial parents want the toys and games their children play with to be more eco-friendly, reflecting their values to live more sustainably, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.

 
New Trend Hunter Report Explores Emerging AR/VR Technology Applications
April 30, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how augmented and virtual reality is being used to enrich branded products, services, and offerings, including new ways toys can benefit from the technology.

 
Multi-Generational Play: Are You Selling to These Critical Customers?
March 6, 2019
 
Toy companies have a big opportunity to expand their reach by catering to the different ages of consumers (including kids, adults, and seniors) who love to play, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.

 
New Research: February Trend Hunter Report Explores the Popularity of Instagram
February 22, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Instagrammable,” explores the influencer-led, youth-focused "Instagram aesthetic," and what that means for media, marketing, products, and consumer experiences.

 
New Research: January Trend Hunter Report Explores Family Wellness
January 29, 2019
 
From child-reminding routine watches to allergen-eliminating car purifiers, TrendHunter.com’s latest free monthly report for Toy Association members, titled “Family Wellness,” explores products and services families are using to encourage health, wellness, and overall bonding.

 
Out of Disruption Comes Opportunity for the Toy Marketplace
December 11, 2018
 
Could a toy grow with a child, providing engagement, education, and most of all fun as he or she develops? Or could the next generation of brick-and-mortar toy stores actually be mobile trucks bringing toys and interactive play experiences close to where children live? These and other examples reflect areas of opportunity for toy companies and toy retailers in the coming years, according to The Toy Association’s new report, “Toy Manufacturing and Retail Solutions – the Future.”

 
New Research: November Trend Hunter Report Explores the Digitized Home
November 30, 2018
 
From enhanced security measures to interactive soap dispensers, TrendHunter.com’s latest free monthly report for Toy Association members, titled “Digitized Home,” showcases how technology is being integrated into the home.

 
Exclusive to Toy Association Members: NPD’s U.S. Toy Collectibles Report
October 16, 2018
 
Looking to learn more about how to compete in the U.S. toys collectibles market? The Association has commissioned new research by The NPD Group that will help companies learn more about this profitable sub-segment of toys and who is buying them. The report, titled “The U.S. Toy Collector” is now available to member companies online.

 
AVAILABLE FOR MEMBERS: NPD’s Global Toy Market Report
September 21, 2018
 
The Toy Association has made The NPD Group’s Global Toy Market Report - Annual 2017 Data available to member toy companies.

 
New Webinar: A Look at the U.S. Toy Collectibles Market
September 18, 2018
 
Registration is now open for The Toy Association’s upcoming webinar on October 11 at 2 p.m. (Eastern) that takes a deep dive into the U.S. collectibles market.

 
Trend Hunter: How Toys and Playtime are Expanding Learning Opportunities
August 28, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Learning-Integrated Playtime,” explores how toys and other activities are being used to teach kids new skills at all ages, and how education is becoming more interactive – and fun.

 
Upcoming Webinar: Overview of STEM/STEAM and its Application in Toys and Play
July 5, 2018
 
Taking place Thursday, August 9 at 2 p.m. (Eastern), the webinar is based on a new report released by The Toy Association’s STEM/STEAM Strategic Leadership Committee. The session will focus on the report’s key findings, including the history and meaning of the terms STEM (Science, Technology, Engineering & Mathematics) and STEAM (Science, Technology, Engineering, Arts & Mathematics); myths and messages revealed by the committee; and barriers that hold kids back from entering STEM-related careers.

 
Decoding STEM/STEAM: The Toy Association Unmasks Meaning Behind the Concepts
July 3, 2018
 
In a new series, Toy News Tuesday will share key details from The Toy Association’s in-depth report, “Decoding STEM/STEAM,” which aims to bring more clarity to STEM/STEAM for toy professionals, parents, teachers, and the general public.

 
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