Research

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Latest Trend Hunter Report Looks at Evolution of Live Commerce
August 18, 2022
 
TrendHunter.com’s latest free report for Toy Association members looks at how shopping, especially e-commerce, is evolving to be more interactive, engaging, and aligned with consumer lifestyles.

 
Shoppers Clicking Less and Returning to Bricks-and-Mortar
June 17, 2022
 
Recent reports indicate in-person shopping is on the upswing after taking a serious backseat to e-commerce during two years of pandemic impacts.

 
Latest Trend Hunter Report Explores Changing Landscape of Social & Online Influence
June 16, 2022
 
TrendHunter.com’s latest free report for Toy Association members looks at ways brands are tapping into the power of social media, the changing face of influencers, and more.

 
Latest Trend Hunter Report Offers Guidance on Going Carbon-Negative
April 13, 2022
 
TrendHunter.com’s latest free report for Toy Association members examines new innovations and insights around carbon-negative initiatives, pollution management, and carbon tracking.

 
Data from The Insights Family Supports 'Toys for Social & Environmental Good' Trend
March 16, 2022
 
When it comes to the topic of sustainability and the environment, products that talk the talk and walk the walk are resonating with consumers across all industries – a top 2022 trend identified by The Toy Association and supported by data from The Insights Family, a global leader in kids, parents, and family market intelligence.

 
Kidz Global: Pandemic Shopping Habits Continue to Result in Higher Holiday Toy Spending
March 10, 2022
 
When shopping for gifts for the 2021 holiday season, traditional toys and games were the main category parents were willing to spend more on, because of the engagement they provided, according to new research from Kidz Global.

 
New Study Shows Play Value of Toys has Increased over the Past Decade
February 10, 2022
 
The toy industry has dramatically improved the play value of its products over the last 10 years, according to a new study fielded by Nancy Zwiers, founder of Funosophy, and the Michael Cohen Group, a leading New York-based research firm.

 
Member Exclusive: NPD Report Details Consumer Attitudes About Toy Industry
January 14, 2022
 
The NPD Group’s Consumer Attitudes & Beliefs about the Toy Industry report is now available exclusively to Toy Association members.

 
New Trend Hunter Report: 'Educational Experiences' Explores Evolution of eLearning
December 9, 2021
 
TrendHunter.com’s latest free report for Toy Association members looks at the growth of eLearning experiences for kids and adults alike, which presents new opportunities for toymakers with skill-building toys.

 
Toy Fair to Host U.S. Market Research Seminars
November 15, 2021
 
The Toy Association has announced two Toy Fair Knowledge Network seminars that will take place in the “Theatre on Three” in the Javits Center and provide companies with in-depth analyses of U.S. toy consumers to help companies confidently expand their businesses into the market.

 
NPD: U.S. Toy Industry Sales Up 11 Percent in Third Quarter of 2021
October 29, 2021
 
The U.S. toy industry grew its dollar sales by 17 percent or $2.3 billion in the first three quarters of 2021, with third quarter U.S. dollar sales up 11 percent, according to The NPD Group.

 
New Trend Hunter “Packaging Innovation” Report Emphasizes Sustainable Design
October 15, 2021
 
TrendHunter.com’s latest free report for Toy Association members looks at the newest developments across package design.

 
Not Just for Young Kids: The Growth of Tween & Teen Toys
October 12, 2021
 
Spurred on by the pandemic, older kids and young adults alike have sought comfort in childhood pastimes and are contributing to the growth of toys targeting these older demographics – a top 2021 Q4 trend identified by The Toy Association and supported by new data from The Insights Family, a global leader in kids, parents, and family market intelligence.