Date (year/month):    
Upcoming Webinar: Overview of STEM/STEAM and its Application in Toys and Play
July 5, 2018
Taking place Thursday, August 9 at 2 p.m. (Eastern), the webinar is based on a new report released by The Toy Association’s STEM/STEAM Strategic Leadership Committee. The session will focus on the report’s key findings, including the history and meaning of the terms STEM (Science, Technology, Engineering & Mathematics) and STEAM (Science, Technology, Engineering, Arts & Mathematics); myths and messages revealed by the committee; and barriers that hold kids back from entering STEM-related careers.

Decoding STEM/STEAM: The Toy Association Unmasks Meaning Behind the Concepts
July 3, 2018
In a new series, Toy News Tuesday will share key details from The Toy Association’s in-depth report, “Decoding STEM/STEAM,” which aims to bring more clarity to STEM/STEAM for toy professionals, parents, teachers, and the general public.

New Trend Hunter Report Explores Experiential Retail
June 29, 2018’s latest free monthly report for Toy Association members, titled “Experiential Retail,” explores how brands are using innovative technology, gamification, and big data to customize and streamline the consumer experience.

New TrendHunter Report: Connecting with Millennials via “Non-Branding”
May 22, 2018
Brands are focusing their efforts on connecting with millennial consumers in more meaningful ways, according to’s latest free monthly report for Toy Association members.

Save the Date: June 7 Webinar on The Future of Toys and the Industry
May 15, 2018
The Toy Association will host a webinar June 7 at 2 p.m. (Eastern) to address the changes and challenges facing toy companies, including a rapidly shifting retail ecosystem, technological and cultural shifts, and an evolving toy consumer. Registration is now open to all toy and play professionals.

New Trend Hunter Report for Members: Using Creative Content Tools & Features
April 30, 2018
How can brands creatively use new forms of digital and social media content to connect with consumers?’s latest free monthly report for Toy Association members looks at what’s trending within content creation platforms, including new technology tools, popular content forms, and other innovative features.

Members-Only Webinar to Discuss New Data Privacy Regulations
April 9, 2018
The Toy Association will host a webinar on April 26 at 12 p.m. (Eastern) to discuss new data privacy regulations under the General Data Protection Regulation (GDPR). Registration is now open to Toy Association members.

REMINDER: April 5 Webinar to Explore New Findings from The Genius of Play
April 3, 2018
The Toy Association is reminding toy and play professionals to register for Thursday’s webinar, “The Genius of Play Research: Why Linking Toys to Developmental Skills is Beneficial to Toymakers,” taking place at 2 p.m. (Eastern). Webinar registration is complimentary for members of The Toy Association.

Does A Partnership with an Online Influencer Make Sense for Your Brand?
March 29, 2018’s latest free monthly report for Toy Association members provides fodder for toy companies to consider whether a partnership with an online influencer makes sense for their brand.

Global Market Research on France and Germany Now Available for Toy Association Members
February 26, 2018
The Toy Association is continuing to grow its repertoire of global market research with two new research reports examining opportunities for toy companies within France and Germany. The in-depth research is available free to members on The Toy Association’s website, located under the Research & Data section.

New TrendHunter Report for Members: Pop-Ups and Brand Events
January 30, 2018’s latest free monthly report for Toy Association members explores how engagement marketing strengthens a brand’s presence and relationships with consumers.

NPD: Global and U.S. Toy Industry Sales Increase 1 Percent in 2017
January 25, 2018
Global toy industry sales grew by 1 percent in 2017 across the 12 countries tracked by The NPD Group. On par with the world’s collective performance, toy sales in the United States, the world’s largest toy market, grew by 1 percent to $20.7 billion in 2017.*

Research: Moms More Likely to Choose Toys Linked with Developmental Benefits & The Genius of Play
January 16, 2018
New research commissioned by The Genius of Play, The Toy Association’s initiative to raise awareness about play’s critical role in child development, finds that moms of young children are more likely to choose toys for their kids that incorporate developmental messaging than toys that do not. In light of these findings, toy companies are encouraged to use free resources available through The Genius of Play assets page in their communications with consumers, including play facts, research, and social media assets.

The Toy Association to Host Global Market Research Sessions on Germany and France at Toy Fair
January 9, 2018
The Toy Association will present its latest global market research on Germany and France during two Knowledge Network seminars at the 115th North American International Toy Fair. The seminars will provide in-depth analyses to help growing companies confidently decide whether to expand their businesses to these markets.

What's New in Nostalgia Marketing? New TrendHunter Report Available for Members
December 19, 2017’s latest free monthly report for Toy Association members highlights how brands are using nostalgia to drive consumer purchases through marketing techniques that promote heritage, a brand’s milestones, or pop culture phenomena of the past.