Research

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New TrendHunter Report on The Modern Parent Available for Members
November 20, 2017
 
TrendHunter.com’s latest free monthly report for Toy Association members highlights the characteristics of today’s modern parent, including parenting techniques, lifestyle habits, and preferences when it comes to engaging with their kids.

 
New TrendHunter Report on Digital Marketing Available for Members
October 24, 2017
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how brands are using digital platforms to market to and connect with consumers.

 
Toy Industry Economic Impact in the U.S. Reaches $107.5 Billion
October 10, 2017
 
The toy industry’s annual total economic impact in the U.S. grew to $107.5 billion in 2017 from $80.25 billion in 2015, according to a new report from The Toy Association.

 
CPSC Updates: New Commissioner, Final Phthalates Rule, & Ban on Flame Retardants
September 25, 2017
 
The following is an update on recent activities at the U.S. Consumer Product Safety Commission (CPSC):

 
Don’t Miss Out: New Webinar on Emerging Markets for Toys
September 25, 2017
 
Continuing to expand its rich educational offerings to the toy community, The Toy Association will be hosting a new webinar, “Analyzing the New Frontier Markets for Toys and Games,” on Thursday, October 19 at 2 p.m. (Eastern).

 
NRF: Consumers Expected to Spend a Record $9.1 Billion on Halloween
September 21, 2017
 
With more people celebrating, Americans will splurge on costumes, candy, and pumpkins for a record $9.1 billion in Halloween spending this year, up 8.3 percent from last year’s previous record of $8.4 billion, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics.

 
The Toy Association Expands Global Research to France and Germany
September 11, 2017
 
Building on its global research, The Toy Association is offering members access to new commissioned research that aims to help companies considering expansion to France and Germany. The reports are free to Toy Association members and available online.

 
Now Available for Members: NPD’s 2017 Global Toy Market Overview
August 28, 2017
 
The Toy Association has made available to members 2017 data on the global toy market prepared by The NPD Group – a value-added benefit for companies interested in expanding internationally.

 
Toy Trends Report Available for Members
August 22, 2017
 
Emerging toy trends span the gamut from educational products, to DIY board games, to high-tech toys, according to TrendHunter.com’s latest monthly report, available for free to members of The Toy Association.

 
2017 Toy Industry Financial & Operating Benchmark Survey Now Available
August 8, 2017
 
The Toy Association announced today that the results of the 2017 Toy Industry Financial & Operating Benchmark Survey are now available. Customized confidential reports have been mailed to all members who participated in the study. Members who did not participate may purchase a copy of the aggregated results.

 
Considering Expansion to India? Member Resources Available
August 1, 2017
 
Thinking about expanding your business to India? The Toy Association offers several resources to help you market and sell your products in one of the world’s fastest growing toy markets.

 
New Report on “Generation Z” Trends Available for Members
July 18, 2017
 
Parents of “Generation Z” prefer to combine both online and offline experiences to engage their kids and maximize their learning potential, according to TrendHunter.com’s latest monthly report, available for free to members of The Toy Association.

 
AMERICAN PARENTS HAVE HOMEWORK TO DO: NEW EXPERT PANEL REPORT SAYS U.S SCORES LOW MARKS IN PLAY
June 6, 2017
 
Most kids score an “A” in play – just watch them on the playground to see how easily they adapt to virtually any situation. But parents don’t get high grades when it comes to understanding the actual value of play, according to a panel of respected parenting experts and educators convened by The Genius of Play™ at The Children’s Museum of Manhattan. The panel’s findings are included in a new report now available to the public: “The State of Play in America,” A Special Report by The Genius of Play. The panel report offers guidance on key issues of concern to today’s parents and educators, including the growing role of tech in kids’ lives, safety concerns that may limit children’s independence, and the importance of recess or play breaks in aiding and encouraging learning.

 
DEADLINE EXTENDED: Participate in the 2017 Toy Industry Financial & Operating Benchmark Study
April 24, 2017
 
Toy Association has extended the deadline to May 19 for manufacturer members to complete the 2017 Toy Industry Financial & Operating Benchmark Study. The data collected through the confidential survey will enable member companies to see how their financial metrics compare to other companies of similar size, category, and distribution channel.

 
REMINDER: Participate in TIA’s 2017 Toy Industry Financial & Operating Benchmark Study
April 10, 2017
 
The Toy Industry Association (TIA) is encouraging manufacturer members to complete the 2017 Toy Industry Financial & Operating Benchmark Study before the survey deadline of April 21. The data collected through the confidential survey will enable member companies to see how their financial metrics compare to other companies of similar size, category, and distribution channel.

 
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