Research

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Toy Fair to Host U.S. Market Research Seminars
November 15, 2021
 
The Toy Association has announced two Toy Fair Knowledge Network seminars that will take place in the “Theatre on Three” in the Javits Center and provide companies with in-depth analyses of U.S. toy consumers to help companies confidently expand their businesses into the market.

 
NPD: U.S. Toy Industry Sales Up 11 Percent in Third Quarter of 2021
October 29, 2021
 
The U.S. toy industry grew its dollar sales by 17 percent or $2.3 billion in the first three quarters of 2021, with third quarter U.S. dollar sales up 11 percent, according to The NPD Group.

 
New Trend Hunter “Packaging Innovation” Report Emphasizes Sustainable Design
October 15, 2021
 
TrendHunter.com’s latest free report for Toy Association members looks at the newest developments across package design.

 
Not Just for Young Kids: The Growth of Tween & Teen Toys
October 12, 2021
 
Spurred on by the pandemic, older kids and young adults alike have sought comfort in childhood pastimes and are contributing to the growth of toys targeting these older demographics – a top 2021 Q4 trend identified by The Toy Association and supported by new data from The Insights Family, a global leader in kids, parents, and family market intelligence.

 
New Trend Hunter Report: More Brands Advocate for Diversity & Inclusion
August 16, 2021
 
TrendHunter.com’s latest free report invites Toy Association members to explore how brands are championing diversity and inclusion through the products and campaigns they create.

 
Member Exclusive: NPD's 2020 Global Toy Market Report Now Available
June 16, 2021
 
The NPD Group’s Global Toy Market Report: Annual 2020 Data is now available to Toy Association member companies.

 
New Trend Hunter Report Explores What’s New in Gaming
June 10, 2021
 
TrendHunter.com’s latest free report for Toy Association members looks at the newest developments across online and analog gaming.

 
Data from The Insights Family Supports ”Zen-Sational” Toy Trend
May 18, 2021
 
Through all the uncertainties tied to the pandemic, children have increasingly turned to toys as a form of escapism and entertainment – a top 2021 trend first identified by The Toy Association and supported by data from The Insights Family, a global leader in kids, parents, and family market intelligence.

 
Deadline Extended to May 31 for 2021 Toy Industry Financial Benchmark Study
April 26, 2021
 
Toy Association members who want to learn how their company’s finances stack up against the competition now have until May 31 to participate in the confidential “2021 Toy Industry Financial & Operating Benchmark Study,” conducted in partnership with Industry Insights. Participation in the study is free.

 
Latest Research from The Insights Family Shows Kids Want Eco-Friendly Toys
April 21, 2021
 
More than ever, families are seeking eco-friendly designed toys (and packaging) that teach kids about sustainability – a top 2021 trend identified by The Toy Association in February and supported by data from The Insights Family, a global leader in kids, parents, and family market intelligence.

 
Reminder: Responses due April 30 for Toy Industry Financial Benchmark Study
April 19, 2021
 
Toy Association member companies looking to gain critical insights into how their financial metrics compare to other toy companies of similar size, category, and distribution channel are being reminded to submit their responses for the confidential 2021 Toy Industry Financial & Operating Benchmark Study, conducted in partnership with Industry Insights. Participation in the study is free; responses are due April 30.

 
New Trend Hunter Report Explores Sustainability, Eco Initiatives & Upcycling
April 13, 2021
 
TrendHunter.com’s latest free report for Toy Association members looks at how brands are diving into the conservation economy – from upcycling waste, to low/zero waste retail and manufacturing.

 
New Kidz Global Research Shows COVID-19 Had Positive Impact on Holiday Toy Buying
March 30, 2021
 
Fifty-two percent of U.S. parents spent more on holiday presents in 2020 compared to 2019 with toys and games being the main category they were willing to spend more on, according to research prepared by Kidz Global on behalf of The Toy Association.

 
After a Year of Turmoil, How Did Your Finances Stack Up Against Your Competition?
March 22, 2021
 
Toy Association member companies looking to gain critical insights into how their financial metrics compare to other toy companies of similar size, category, and distribution channel are invited to participate in a confidential 2021 Toy Industry Financial & Operating Benchmark Study, conducted in partnership with Industry Insights. Participation in the study is free; responses are due April 30.

 
New Webinar: NPD to Examine Impact of Subscription Video on Demand on Toy Sales
February 15, 2021
 
Learn how content on subscription video on demand (SVOD) services can help drive toy sales in The Toy Association’s upcoming webinar, “SVOD + Toy Merchandising: The NPD Group Shares New Opportunities to Grow Your Audience.”

 
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