Research

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Multi-Generational Play: Are You Selling to These Critical Customers?
March 6, 2019
 
Toy companies have a big opportunity to expand their reach by catering to the different ages of consumers (including kids, adults, and seniors) who love to play, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.

 
New Research: February Trend Hunter Report Explores the Popularity of Instagram
February 22, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Instagrammable,” explores the influencer-led, youth-focused "Instagram aesthetic," and what that means for media, marketing, products, and consumer experiences.

 
New Research: January Trend Hunter Report Explores Family Wellness
January 29, 2019
 
From child-reminding routine watches to allergen-eliminating car purifiers, TrendHunter.com’s latest free monthly report for Toy Association members, titled “Family Wellness,” explores products and services families are using to encourage health, wellness, and overall bonding.

 
Out of Disruption Comes Opportunity for the Toy Marketplace
December 11, 2018
 
Could a toy grow with a child, providing engagement, education, and most of all fun as he or she develops? Or could the next generation of brick-and-mortar toy stores actually be mobile trucks bringing toys and interactive play experiences close to where children live? These and other examples reflect areas of opportunity for toy companies and toy retailers in the coming years, according to The Toy Association’s new report, “Toy Manufacturing and Retail Solutions – the Future.”

 
New Research: November Trend Hunter Report Explores the Digitized Home
November 30, 2018
 
From enhanced security measures to interactive soap dispensers, TrendHunter.com’s latest free monthly report for Toy Association members, titled “Digitized Home,” showcases how technology is being integrated into the home.

 
Exclusive to Toy Association Members: NPD’s U.S. Toy Collectibles Report
October 16, 2018
 
Looking to learn more about how to compete in the U.S. toys collectibles market? The Association has commissioned new research by The NPD Group that will help companies learn more about this profitable sub-segment of toys and who is buying them. The report, titled “The U.S. Toy Collector” is now available to member companies online.

 
AVAILABLE FOR MEMBERS: NPD’s Global Toy Market Report
September 21, 2018
 
The Toy Association has made The NPD Group’s Global Toy Market Report - Annual 2017 Data available to member toy companies.

 
New Webinar: A Look at the U.S. Toy Collectibles Market
September 18, 2018
 
Registration is now open for The Toy Association’s upcoming webinar on October 11 at 2 p.m. (Eastern) that takes a deep dive into the U.S. collectibles market.

 
Trend Hunter: How Toys and Playtime are Expanding Learning Opportunities
August 28, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Learning-Integrated Playtime,” explores how toys and other activities are being used to teach kids new skills at all ages, and how education is becoming more interactive – and fun.

 
Upcoming Webinar: Overview of STEM/STEAM and its Application in Toys and Play
July 5, 2018
 
Taking place Thursday, August 9 at 2 p.m. (Eastern), the webinar is based on a new report released by The Toy Association’s STEM/STEAM Strategic Leadership Committee. The session will focus on the report’s key findings, including the history and meaning of the terms STEM (Science, Technology, Engineering & Mathematics) and STEAM (Science, Technology, Engineering, Arts & Mathematics); myths and messages revealed by the committee; and barriers that hold kids back from entering STEM-related careers.

 
Decoding STEM/STEAM: The Toy Association Unmasks Meaning Behind the Concepts
July 3, 2018
 
In a new series, Toy News Tuesday will share key details from The Toy Association’s in-depth report, “Decoding STEM/STEAM,” which aims to bring more clarity to STEM/STEAM for toy professionals, parents, teachers, and the general public.

 
New Trend Hunter Report Explores Experiential Retail
June 29, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Experiential Retail,” explores how brands are using innovative technology, gamification, and big data to customize and streamline the consumer experience.

 
New TrendHunter Report: Connecting with Millennials via “Non-Branding”
May 22, 2018
 
Brands are focusing their efforts on connecting with millennial consumers in more meaningful ways, according to TrendHunter.com’s latest free monthly report for Toy Association members.

 
Save the Date: June 7 Webinar on The Future of Toys and the Industry
May 15, 2018
 
The Toy Association will host a webinar June 7 at 2 p.m. (Eastern) to address the changes and challenges facing toy companies, including a rapidly shifting retail ecosystem, technological and cultural shifts, and an evolving toy consumer. Registration is now open to all toy and play professionals.

 
New Trend Hunter Report for Members: Using Creative Content Tools & Features
April 30, 2018
 
How can brands creatively use new forms of digital and social media content to connect with consumers? TrendHunter.com’s latest free monthly report for Toy Association members looks at what’s trending within content creation platforms, including new technology tools, popular content forms, and other innovative features.

 
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