Date (year/month):    
76 Percent of Parents Say Educational Play is Best Way to Prep Kids for New School Year
August 18, 2020
If you are worried your child will be below grade level this fall as a result of classroom time lost because of COVID-19, you are not alone. According to a new survey, commissioned by The Genius of Play and conducted by OnePoll, 65% of parents expressed concerns their child would be behind due to the disrupted 2019–2020 school year.

Trend Hunter Report: How Digital & Virtual Experiences Can Keep Consumers Active
August 14, 2020’s latest free monthly report for Toy Association members explores how digital solutions, such as AR and AI, and other creative alternatives can be used to boost the physical and mental health of consumers amid COVID-19.

Fandom as a Marketing Tool: New Trend Hunter Report
June 26, 2020’s latest free monthly report for Toy Association members explores what’s new in pop culture fandom and how brands are adapting their strategies to better engage and serve fans.

White Paper Encourages Toymakers to Look Beyond Credit Insurance Amid Pandemic
June 12, 2020
Retail is experiencing one of the fastest transformations of any sector in response to COVID-19 and factoring may present the best solution for companies trying to plan ahead and finance for the future, according to a new white paper by Rosenthal & Rosenthal commissioned by The Toy Association.

Trend Hunter Report Examines ‘Authenticity’ in Brand Marketing
June 2, 2020’s latest free monthly report for Toy Association members explains how, in order to create more authentic connections with consumers, brands are developing more honest digital engagements to create approachability.

May 14 Webinar to Examine the Future of Retail
May 12, 2020
The NPD Group will discuss how to navigate the economic challenges the COVID-19 pandemic has created at retail in a Toy Association webinar this Thursday.

Toy Association Releases 2019 Annual Report
May 12, 2020
The Toy Association’s 2019 Annual Report, “A World of Possibilities,” is now available online.

Trend Hunter Report Explores the Subscription Economy
May 4, 2020’s latest free monthly report for Toy Association members looks at how subscriptions and delivery models are changing the ways consumers shop, consume products, and interact with brands.

Participate in The Toy Association’s 2020 Toy Industry Financial & Operating Benchmark Study
March 24, 2020
The Toy Association has partnered with Industry Insights, Inc. to conduct a confidential 2020 Toy Industry Financial & Operating Benchmark Study for member toy companies.

New Trend Hunter Report Challenges Business to Get Personal
March 11, 2020
|’s latest free monthly report for Toy Association members demonstrates how brands are using elements of personalization and curation to better align with the lifestyle habits and individuality of today’s consumers.

Toy Fair 2020 Attendance Reflects Better Screening of Attendees; Global Impact of Coronavirus
March 10, 2020
In addition to its annual detailed analysis provided to member exhibitors, The Toy Association is promoting Toy Fair New York post-show highlights to offer a transparent look at Toy Fair’s concerted evolution, the impact global issues had on the 2020 event, and how an enhanced vetting process has enabled the Association to deliver a stronger, if sometimes smaller number of attendees in one category or another.

Trend Hunter Report Encourages Brands to Tap into Nostalgia
February 14, 2020’s latest free monthly report for Toy Association members centers on a trend that may never go out of style: nostalgia.

Toy Fair Global Market Sessions: Learn How to Succeed in Japan and the U.S.
January 21, 2020
The Toy Association will present its latest global market research on Japan and the U.S. during two Knowledge Network seminars at the 117th Toy Fair New York. The seminars will provide in-depth analyses to help companies confidently expand their businesses in these markets.

Member Exclusive Research: Finding Success Without the Old TRU
January 20, 2020
Toy manufacturers need to alter their distribution and marketing strategies in order to scale their businesses in a world without the old Toys”R”Us (TRU) model, according to new research conducted by Vanderbilt University in cooperation with The Toy Association.

President’s Letter: The Path to 2020 Primed by 2019 Accomplishments
January 14, 2020
Toy Association President & CEO Steve Pasierb updates the industry on a range of impactful market events, membership achievements, research, communications programs, and more that are working to help members.