Research

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Exclusive to Toy Association Members: NPD’s U.S. Toy Collectibles Report
October 16, 2018
 
Looking to learn more about how to compete in the U.S. toys collectibles market? The Association has commissioned new research by The NPD Group that will help companies learn more about this profitable sub-segment of toys and who is buying them. The report, titled “The U.S. Toy Collector” is now available to member companies online.

 
AVAILABLE FOR MEMBERS: NPD’s Global Toy Market Report
September 21, 2018
 
The Toy Association has made The NPD Group’s Global Toy Market Report - Annual 2017 Data available to member toy companies.

 
New Webinar: A Look at the U.S. Toy Collectibles Market
September 18, 2018
 
Registration is now open for The Toy Association’s upcoming webinar on October 11 at 2 p.m. (Eastern) that takes a deep dive into the U.S. collectibles market.

 
Trend Hunter: How Toys and Playtime are Expanding Learning Opportunities
August 28, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Learning-Integrated Playtime,” explores how toys and other activities are being used to teach kids new skills at all ages, and how education is becoming more interactive – and fun.

 
Upcoming Webinar: Overview of STEM/STEAM and its Application in Toys and Play
July 5, 2018
 
Taking place Thursday, August 9 at 2 p.m. (Eastern), the webinar is based on a new report released by The Toy Association’s STEM/STEAM Strategic Leadership Committee. The session will focus on the report’s key findings, including the history and meaning of the terms STEM (Science, Technology, Engineering & Mathematics) and STEAM (Science, Technology, Engineering, Arts & Mathematics); myths and messages revealed by the committee; and barriers that hold kids back from entering STEM-related careers.

 
Decoding STEM/STEAM: The Toy Association Unmasks Meaning Behind the Concepts
July 3, 2018
 
In a new series, Toy News Tuesday will share key details from The Toy Association’s in-depth report, “Decoding STEM/STEAM,” which aims to bring more clarity to STEM/STEAM for toy professionals, parents, teachers, and the general public.

 
New Trend Hunter Report Explores Experiential Retail
June 29, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Experiential Retail,” explores how brands are using innovative technology, gamification, and big data to customize and streamline the consumer experience.

 
New TrendHunter Report: Connecting with Millennials via “Non-Branding”
May 22, 2018
 
Brands are focusing their efforts on connecting with millennial consumers in more meaningful ways, according to TrendHunter.com’s latest free monthly report for Toy Association members.

 
Save the Date: June 7 Webinar on The Future of Toys and the Industry
May 15, 2018
 
The Toy Association will host a webinar June 7 at 2 p.m. (Eastern) to address the changes and challenges facing toy companies, including a rapidly shifting retail ecosystem, technological and cultural shifts, and an evolving toy consumer. Registration is now open to all toy and play professionals.

 
New Trend Hunter Report for Members: Using Creative Content Tools & Features
April 30, 2018
 
How can brands creatively use new forms of digital and social media content to connect with consumers? TrendHunter.com’s latest free monthly report for Toy Association members looks at what’s trending within content creation platforms, including new technology tools, popular content forms, and other innovative features.

 
Members-Only Webinar to Discuss New Data Privacy Regulations
April 9, 2018
 
The Toy Association will host a webinar on April 26 at 12 p.m. (Eastern) to discuss new data privacy regulations under the General Data Protection Regulation (GDPR). Registration is now open to Toy Association members.

 
REMINDER: April 5 Webinar to Explore New Findings from The Genius of Play
April 3, 2018
 
The Toy Association is reminding toy and play professionals to register for Thursday’s webinar, “The Genius of Play Research: Why Linking Toys to Developmental Skills is Beneficial to Toymakers,” taking place at 2 p.m. (Eastern). Webinar registration is complimentary for members of The Toy Association.

 
Does A Partnership with an Online Influencer Make Sense for Your Brand?
March 29, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members provides fodder for toy companies to consider whether a partnership with an online influencer makes sense for their brand.

 
Global Market Research on France and Germany Now Available for Toy Association Members
February 26, 2018
 
The Toy Association is continuing to grow its repertoire of global market research with two new research reports examining opportunities for toy companies within France and Germany. The in-depth research is available free to members on The Toy Association’s website, located under the Research & Data section.

 
New TrendHunter Report for Members: Pop-Ups and Brand Events
January 30, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how engagement marketing strengthens a brand’s presence and relationships with consumers.

 
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