Date (year/month):    
Toy Association Releases “STEAM Toy Assessment Framework” to Help Companies Create New Toys
January 11, 2021
What key steps can toy companies take to create playthings that encourage parents and children to embrace and understand STEAM (science, technology, engineering, arts, and math) concepts? A new “STEAM Toy Assessment Framework,” released today by The Toy Association, provides a definitive answer with a three-step model and clearly defined rating criteria with learning goals for five distinct age groups.

Trend Hunter Report: AI & Multisensation Create Deeper Connections with Consumers
January 4, 2021’s latest free monthly report for Toy Association members explores innovations in artificial intelligence (AI) and the rise of interactive multi-sensory experiences.

President's Letter: Cool in a Crisis - Focused on the Possible
December 22, 2020
In his year-end address, Toy Association President & CEO Steve Pasierb discusses how 2020 challenged every aspect of our lives – yet, along with all the bad, came a heartening focus on family, connection, and human interaction. His letter takes a look back at some of the actions and innovations The Toy Association team, its board, and volunteer committees drove forward in spite of everything.

Trend Hunter Report: How Brands are Helping Older Consumers Feel Like Kids Again
December 11, 2020’s latest free monthly report for Toy Association members explores how brands are better supporting aging consumers through playful products and experiences that encourage independence, connectivity, and exploration.

Is Your Brand Prepared to Combat Online Counterfeits This Holiday?
November 17, 2020
More than ever, holiday 2020 is shaping up to be a make-or-break season for toymakers. And with more families expected to shop online this holiday, the risks of counterfeit products lurking in online marketplaces are even higher. To help combat these threats, The Toy Association is encouraging its members to attend the upcoming Red Points webinar offering brands practical tips and insights to protect their online assets and consumers.

New IBM White Paper Explores Blockchain as a Must-Use Tool for Toy Industry
November 6, 2020
Blockchain technology presents toy companies with the opportunity to improve their inventory levels, better protect their IP, and create faster and more accurate transactions, according to a new white paper prepared by IBM in collaboration with The Toy Association.

Creating Branded Experiences from the Safety of Home: New Trend Hunter Report
October 30, 2020’s latest free monthly report for Toy Association members explores how brands’ curated offerings are simplifying the purchasing process amid the pandemic while also targeting specific consumer needs and rituals.

FAKE TOYS – REAL PROBLEM: Toy Association Urges Gift-Givers to Shop Safely Online this Holiday
October 20, 2020
The upcoming holidays should be a time to relax after a long year, but parents need to be vigilant about ensuring counterfeit and imitation toys – which have the potential to be unsafe – do not end up under the tree.

Helping Members Navigate the Current Business of Play
September 29, 2020
Despite the many challenges 2020 has presented, The Toy Association has continued to adapt and evolve to deliver its members the most up-to-date insights and tools they need to expand their businesses, form new connections, and successfully navigate into 2021 and beyond.

Exploring the Power of Community: New Trend Hunter Report
September 23, 2020’s latest free monthly report for Toy Association members explores how consumer skepticism of big brands has steered shoppers toward smaller businesses that put the focus on peer-to-peer engagement and community.

76 Percent of Parents Say Educational Play is Best Way to Prep Kids for New School Year
August 18, 2020
If you are worried your child will be below grade level this fall as a result of classroom time lost because of COVID-19, you are not alone. According to a new survey, commissioned by The Genius of Play and conducted by OnePoll, 65% of parents expressed concerns their child would be behind due to the disrupted 2019–2020 school year.

Trend Hunter Report: How Digital & Virtual Experiences Can Keep Consumers Active
August 14, 2020’s latest free monthly report for Toy Association members explores how digital solutions, such as AR and AI, and other creative alternatives can be used to boost the physical and mental health of consumers amid COVID-19.

Fandom as a Marketing Tool: New Trend Hunter Report
June 26, 2020’s latest free monthly report for Toy Association members explores what’s new in pop culture fandom and how brands are adapting their strategies to better engage and serve fans.

White Paper Encourages Toymakers to Look Beyond Credit Insurance Amid Pandemic
June 12, 2020
Retail is experiencing one of the fastest transformations of any sector in response to COVID-19 and factoring may present the best solution for companies trying to plan ahead and finance for the future, according to a new white paper by Rosenthal & Rosenthal commissioned by The Toy Association.

Trend Hunter Report Examines ‘Authenticity’ in Brand Marketing
June 2, 2020’s latest free monthly report for Toy Association members explains how, in order to create more authentic connections with consumers, brands are developing more honest digital engagements to create approachability.