Research

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Learn Valuable Insights to Optimize Your Business
July 15, 2019
 
Are you operating your company as efficiently as your peers? Are you interested in exploring areas where you can improve business functions? Making sound business decisions is critical for success, especially in today’s volatile environment.

 
Now Available: STEM/STEAM Resources to Help Guide Your Product Development
July 9, 2019
 
The Toy Association has created a variety of free resources to guide toy manufacturers in developing products that foster STEM/STEAM discovery and learning. The latest information is part of the Association’s multi-year undertaking to bring more clarity to the growing movement of STEM/STEAM (science, technology, engineering, and math, with the inclusion of “A” for the arts) to toy companies, parents, and the public at large.

 
Exclusive Member Benefit: NPD’s Global Toy Market Overview & ICTI Presentation Now Available
July 8, 2019
 
The NPD Group’s latest Global Toy Market Report and a presentation the market research firm made during the International Council of Toy Industries (ICTI) Annual General Meeting are now available free to Toy Association member companies.

 
Trend Hunter: How Business Disruptors are Transforming Consumer Categories
June 28, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members looks at emerging brands and startups that are revolutionizing consumer categories with new business models and creative offerings.

 
Hard Copy of STEM/STEAM Report Mailed to Toy Association Members
June 21, 2019
 
Toy Association members will be receiving a hard copy in the mail of the Association’s latest report, “STEM/STEAM Formula for Success,” over the next week.

 
The Future of Play: Is Your Company Offering Service & Subscription Opportunities?
June 11, 2019
 
Today’s consumers value convenience and personalization – two areas that the toy industry can easily provide through curated subscription boxes and toy rental services, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.

 
What Makes a Good STEM/STEAM Toy?
May 21, 2019
 
How can toy companies create products that truly prepare kids for careers in science, technology, engineering and math? According to a new study, “STEM/STEAM Formula for Success,” released today by The Toy Association, great STEM/STEAM (with the “A” representing arts) toys encourage open-ended play and trial-and-error exploration, teach problem-solving, and allow children to lead the play experience, among other attributes.

 
Participate in The Toy Association’s 2019 Toy Industry Financial & Operating Benchmark Study
May 20, 2019
 
The Toy Association has retained Industry Insights, Inc. to complete the confidential 2019 Toy Industry Financial & Operating Benchmark Study for member toy companies. Once the study is ready, participating members will have free access to the results and will learn how their financial metrics compare to other companies of similar size, category, and distribution channel.

 
The Future of Play: Appeal to Millennial Parents with Eco-Friendly Toys & Games
May 13, 2019
 
Millennial parents want the toys and games their children play with to be more eco-friendly, reflecting their values to live more sustainably, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.

 
New Trend Hunter Report Explores Emerging AR/VR Technology Applications
April 30, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how augmented and virtual reality is being used to enrich branded products, services, and offerings, including new ways toys can benefit from the technology.

 
Multi-Generational Play: Are You Selling to These Critical Customers?
March 6, 2019
 
Toy companies have a big opportunity to expand their reach by catering to the different ages of consumers (including kids, adults, and seniors) who love to play, according to an in-depth report by The Toy Association and ProdigyWorks. The report, “Toy Manufacturing and Retail Solutions – the Future,” provides ideas on how the industry can capitalize on the changing marketplace, and appeal to new customers and retain (or increase sales with) existing ones.

 
New Research: February Trend Hunter Report Explores the Popularity of Instagram
February 22, 2019
 
TrendHunter.com’s latest free monthly report for Toy Association members, titled “Instagrammable,” explores the influencer-led, youth-focused "Instagram aesthetic," and what that means for media, marketing, products, and consumer experiences.

 
New Research: January Trend Hunter Report Explores Family Wellness
January 29, 2019
 
From child-reminding routine watches to allergen-eliminating car purifiers, TrendHunter.com’s latest free monthly report for Toy Association members, titled “Family Wellness,” explores products and services families are using to encourage health, wellness, and overall bonding.

 
Out of Disruption Comes Opportunity for the Toy Marketplace
December 11, 2018
 
Could a toy grow with a child, providing engagement, education, and most of all fun as he or she develops? Or could the next generation of brick-and-mortar toy stores actually be mobile trucks bringing toys and interactive play experiences close to where children live? These and other examples reflect areas of opportunity for toy companies and toy retailers in the coming years, according to The Toy Association’s new report, “Toy Manufacturing and Retail Solutions – the Future.”

 
New Research: November Trend Hunter Report Explores the Digitized Home
November 30, 2018
 
From enhanced security measures to interactive soap dispensers, TrendHunter.com’s latest free monthly report for Toy Association members, titled “Digitized Home,” showcases how technology is being integrated into the home.

 
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