Research

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New TrendHunter Report for Members: Pop-Ups and Brand Events
January 30, 2018
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how engagement marketing strengthens a brand’s presence and relationships with consumers.

 
NPD: Global and U.S. Toy Industry Sales Increase 1 Percent in 2017
January 25, 2018
 
Global toy industry sales grew by 1 percent in 2017 across the 12 countries tracked by The NPD Group. On par with the world’s collective performance, toy sales in the United States, the world’s largest toy market, grew by 1 percent to $20.7 billion in 2017.*

 
Research: Moms More Likely to Choose Toys Linked with Developmental Benefits & The Genius of Play
January 16, 2018
 
New research commissioned by The Genius of Play, The Toy Association’s initiative to raise awareness about play’s critical role in child development, finds that moms of young children are more likely to choose toys for their kids that incorporate developmental messaging than toys that do not. In light of these findings, toy companies are encouraged to use free resources available through The Genius of Play assets page in their communications with consumers, including play facts, research, and social media assets.

 
The Toy Association to Host Global Market Research Sessions on Germany and France at Toy Fair
January 9, 2018
 
The Toy Association will present its latest global market research on Germany and France during two Knowledge Network seminars at the 115th North American International Toy Fair. The seminars will provide in-depth analyses to help growing companies confidently decide whether to expand their businesses to these markets.

 
What's New in Nostalgia Marketing? New TrendHunter Report Available for Members
December 19, 2017
 
TrendHunter.com’s latest free monthly report for Toy Association members highlights how brands are using nostalgia to drive consumer purchases through marketing techniques that promote heritage, a brand’s milestones, or pop culture phenomena of the past.

 
New TrendHunter Report on The Modern Parent Available for Members
November 20, 2017
 
TrendHunter.com’s latest free monthly report for Toy Association members highlights the characteristics of today’s modern parent, including parenting techniques, lifestyle habits, and preferences when it comes to engaging with their kids.

 
New TrendHunter Report on Digital Marketing Available for Members
October 24, 2017
 
TrendHunter.com’s latest free monthly report for Toy Association members explores how brands are using digital platforms to market to and connect with consumers.

 
Toy Industry Economic Impact in the U.S. Reaches $107.5 Billion
October 10, 2017
 
The toy industry’s annual total economic impact in the U.S. grew to $107.5 billion in 2017 from $80.25 billion in 2015, according to a new report from The Toy Association.

 
CPSC Updates: New Commissioner, Final Phthalates Rule, & Ban on Flame Retardants
September 25, 2017
 
The following is an update on recent activities at the U.S. Consumer Product Safety Commission (CPSC):

 
Don’t Miss Out: New Webinar on Emerging Markets for Toys
September 25, 2017
 
Continuing to expand its rich educational offerings to the toy community, The Toy Association will be hosting a new webinar, “Analyzing the New Frontier Markets for Toys and Games,” on Thursday, October 19 at 2 p.m. (Eastern).

 
NRF: Consumers Expected to Spend a Record $9.1 Billion on Halloween
September 21, 2017
 
With more people celebrating, Americans will splurge on costumes, candy, and pumpkins for a record $9.1 billion in Halloween spending this year, up 8.3 percent from last year’s previous record of $8.4 billion, according to the National Retail Federation’s (NRF) annual survey conducted by Prosper Insights & Analytics.

 
The Toy Association Expands Global Research to France and Germany
September 11, 2017
 
Building on its global research, The Toy Association is offering members access to new commissioned research that aims to help companies considering expansion to France and Germany. The reports are free to Toy Association members and available online.

 
Now Available for Members: NPD’s 2017 Global Toy Market Overview
August 28, 2017
 
The Toy Association has made available to members 2017 data on the global toy market prepared by The NPD Group – a value-added benefit for companies interested in expanding internationally.

 
Toy Trends Report Available for Members
August 22, 2017
 
Emerging toy trends span the gamut from educational products, to DIY board games, to high-tech toys, according to TrendHunter.com’s latest monthly report, available for free to members of The Toy Association.

 
2017 Toy Industry Financial & Operating Benchmark Survey Now Available
August 8, 2017
 
The Toy Association announced today that the results of the 2017 Toy Industry Financial & Operating Benchmark Survey are now available. Customized confidential reports have been mailed to all members who participated in the study. Members who did not participate may purchase a copy of the aggregated results.

 
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