U.S. Sales Data: Jan. to Apr. 2017

 

YTD U.S. toys data through April 2017.

U.S. toy and game sales grew 4% to $4.64 billion in the first four months of 2017 compared to the same period in 2016, according to The NPD Group. This data is representative of retailers that participate in The NPD Group's Retail Tracking Service, representing approximately 80 percent of the U.S. retail market for toys. When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $26 billion range in 2016.

Total Traditional Toy Categories January-April 2016 January-April 2017 2016 vs. 2017
Grand Total $4.48 Billion $4.64 Billion 4%
Action Figures & Accessories $383.5 $349.8 -9%
Arts & Crafts $218.1 $210.0 -4%
Building Sets $454.9 $411.0 -10%
Dolls $552.1 $583.6 6%
Games/Puzzles $409.9 $520.5 27%
Infant/Toddler/Preschool Toys $617.6 $642.6 4%
Youth Electronics $92.4 $113.8 23%
Outdoor & Sports Toys $832.9 $855.3 3%
Plush $370.2 $395.6 7%
Vehicles $252.0 $257.6 2%
All Other Toys $293.5 $300.5 2%

*Dollar amounts shown in millions.

 

Source: The NPD Group’s U.S. Toy Retail Tracking Service, published with permission of The NPD Group by The Toy Association. To learn more, contact NPD’s Marissa Guyduy (516.625.2203).