Country-Specific Market Research
Along with in-house research, The Toy Association commissioned international consultancies, Kidz Global and Altios International, to gather data that would assist our members looking to expand to specific markets.
Click below to access the global research reports (members only).
Here’s an overview of what’s included in each members-only report.
Consumer Research: Each country-specific report includes an analysis of children’s weekly routines, play patterns, brand and character preferences, digital access, Christmas shopping trends, and paths to purchase drawn from recent consumer surveys.
Consumer Insights: Each country-specific report analyzes the family routine, brand preferences, and paths to purchase drawn from consumer surveys conducted over the past five years.
Market Entry: Each country-specific report include an analysis of economic indicators, ideal target regions, audiences and retail channels, promotional opportunities, as well as additional business intelligence.