TOTY Awards


21st Annual Toy of the Year (TOTY) Awards

The 2021 TOTY Awards, known as the “Oscars” of the toy industry, celebrates the top toys, the charitable initiatives of the companies that make them, and new inductees into the prestigious Toy Industry Hall of Fame in an entirely new virtual format that welcomes toy fans everywhere.

Administered by The Toy Association, the awards program supports millions of children in distressed situations by serving as the critical fundraising event for The Toy Foundation. While tickets are complimentary, we ask you to make a donation or purchase an ad for the Tribute Book.

2/12/2021 3:30 PM - 5:00 PM
Virtual, Eastern Time

To reserve your virtual TOTY ticket, please log in below. If you don’t have an existing account with The Toy Association, click on “create a new account” link.