Toy of the Year Awards
Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.
Finalists in the toy, game, and license categories will be revealed in the week of October 26, 2020. One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at a dazzling TOTY Awards gala on February 12, 2021. The celebration will kick off the 119th North American International Toy Fair, and include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.
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