30 Days to Launch: China E-Commerce Accelerator Program for Toy Brands


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Registration Fee

Members: Free
Non-members: $49.00

Date & Time:

Wednesday, July 22, 2020
2 to 3 p.m. (Eastern)


The Toy Association and WPIC Marketing + Technologies have partnered for this informative webinar about China’s online market, and the opportunities it presents for small-, medium-, and large-scale toy brands based out of North America and Europe.

Who Should Attend:

All toy industry stakeholders are welcome to participate to learn about the toy market in China, and the opportunities presented via e-commerce.

The webinar is recommended for toy brands and their representatives, specifically: senior executives; individuals and teams in charge of sales and global growth; and professionals involved in retail, e-commerce, marketing or brand management.

If your organization is considering Asia-Pacific (APAC) market entry, this is a discussion you won’t want to miss!

What You Will Learn:

Coming off the heels of this year’s 6.18 Shopping Festival (the world’s biggest consumer shopping event of all time) in China, webinar participants will learn what it takes to quickly launch a toy brand in the Chinese market and what sort of growth is available to brands in the back half of this year.

The webinar will discuss:

  • Concrete first steps to launch toy brands in the Chinese market in under 30 days
  • What it takes to activate a brand on Chinese e-commerce platforms (namely Alibaba’s Tmall and its chief competitor, JD.com)
  • Toys trending among Chinese parents and children
  • Annual revenue available to brands in specific toy categories in Greater China
  • Administrative, legal, financial, and regulatory requirements for toy brands in China
  • The difference between going direct vs. distributors; cross-border vs. flagship stores
  • Impacts of COVID-19 on consumer demand in the market
  • And more


Ken Ebeling, executive vice president of strategic development & member service, The Toy Association


Joseph Cooke, co-founder & president of WPIC Marketing + Technologies

Having lived in China for several years, Cooke’s key areas of expertise include e-commerce, analytics, big data insights, website development & deployment, legal setup, licensing, ICP registration, and more.

Awarded British Columbia’s Top Entrepreneur by CIBC bank, his sharp acumen, big-picture thinking, and attention to detail have helped numerous clients enter and thrive in both the China and Japan consumer markets.

Having earned a reputation as an innovator and problem-solver in Asia’s digital space over the past 15 years, he understands the complexities of global business development, overseas strategic planning, and cross-border projects. As such, he serves as a trusted advisor to international brands including IKEA, Disney, Lululemon, and Ford-Lincoln.

About WPIC:

WPIC Marketing + Technologies drives online revenue for global brands in China and Japan through data, analytics, e-commerce solutions, essential support services, and more. With over 15 years of Western management and Chinese and Japanese operations in digital and IT sectors, WPIC has successfully deployed and grown over 400 brands in Asia and has global reach across China, Japan, Asia Pacific, North America and Europe.

For more information about WPIC Marketing + Technologies, visit www.wpic.co.