Amazon Toy Protection 2.0


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Members: Free

This is a members-only webinar.

Date & Time:

Thursday, September 29, 2022
2 to 3 p.m. (Eastern)


In this 60-minute, members-only session, participants will learn what Amazon has planned next for fighting counterfeits. 30-minutes of the session will be dedicated to questions and answers, allowing members the opportunity to share feedback and get answers to your pressing brand protection questions.

Who Should Attend:

All Toy Association members are invited and encouraged to participate.

What You Will Learn:

Amazon brand protection continues to evolve to stop new infringement and counterfeiting strategies. This evolution includes new tools, technology, and programs designed to make protecting brands easier, smarter, and more effective.

In Amazon Toy Protection 2.0, we move away from the already established protections and talk about what’s next. The webinar will focus on:

  • New programs and features Amazon is implementing to protect brands.
  • New ways to navigate Amazon support.
  • Conduct a deep dive into a toy brand Transparency case study.

The session will focus on what Amazon is doing well and should continue, or can be doing to better protect brands.


Edward Desmond, EVP of global government & regulatory affairs, The Toy Association


Trent Fairbrother, Global Brand Relations Manager, Amazon

Mark Leonard, Transparency Senior Sales Executive, Amazon