Digital Accessibility and Website ADA Compliance

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Members: Free

This session is available On-Demand to Toy Association members only.


Companies that sell their products through websites, mobile apps and social media have seen a sharp rise in website accessibility lawsuits and demand letters. Several courts have ruled that The Americans with Disabilities Act (“ADA”) (a federal law requiring public places be accessible to disabled people) and state laws require websites, mobile apps and other digital media to be accessible to people with disabilities.

Join this 50-minute pre-recorded webinar to hear from experts on what puts companies at risk for accessibility lawsuits; tools to test for accessibility; how to remove digital barriers; and strategies to maintain accessibility.

Who Should Attend:

Toy Association members; it is specifically beneficial to marketing and e-commerce teams that promote or sell products through websites or mobile apps.

What You Will Learn:

Companies that own or operate websites or mobile apps that are not optimized for use by disabled people have become targets of lawsuits under the ADA. Several state and local laws mirror the ADA and include statutory damages (California and New York are popular among the plaintiffs’ bar).

In view of these persistent claims, companies need to know the prevailing judicial view—that websites and mobile apps to be accessible to disabled visitors. Accessibility includes:

  • (i) allowing words to be converted to audio translations by screen-reading software;
  • (ii) having images and video made accessible to the visually impaired by way of adequate written descriptions of voiced content; and
  • (iii) for keyboard commands to allow those unable to handle a mouse to use a website’s interactive functions.

Companies can substantially comply with Web Content Accessibility Guidelines (WCAG) 2.1, which aims to provide a single shared standard for web content accessibility that meets the needs of individuals including the disabled.

Attendees will get actionable tips for proactive compliance and post-litigation corrective measures. They will hear how making their digital channels more accessible to people with disabilities can help them reach a wider audience, increase search presence, and offer a better overall user experience.


Anne McConnell, senior director, market research & data strategy, The Toy Association


Jeremy D. Richardson, partner at Freeborn & Peters LLP
Jeremy leads Freeborn’s Consumer Products Industry Team, is a Partner in the Litigation Practice Group, and a member of the Intellectual Property Practice Group. He works primarily with consumer product manufacturers, partnering with clients to provide practical solutions on an array of matters including brand protection and anti-counterfeiting; intellectual property licenses; minimum advertised price policies; and contract disputes. He is also sought after to advise on regulatory compliance matters. His professional affiliations include The Toy Association, Juvenile Products Manufacturers Association, the International Consumer Products Health and Safety Organization, and ASTM International.

Kris Rivenburgh, chief accessibility & legal officer, eSSENTIAL Accessibility
Kris is Chief Accessibility & Legal Officer at eSSENTIAL Accessibility, an attorney, and author of The ADA Book and numerous guides on digital accessibility and the law. He oversees the compliance and accessibility programs at eSSENTIAL Accessibility to ensure that clients not only meet but exceed the appropriate accessibility standards and laws. His primary focus is to simplify and standardize the digital accessibility process, so that it’s easy for clients to make their digital properties accessible, stay on top of best practices and new standards, and remain in compliance with the law.

Jose Martinez, lead analyst for Digital Accessible Experience (DAX) Services, The Chicago Lighthouse
Jose, a Certified Professional Accessibility Core Competencies by the International Association of Accessibility Professionals, is the Lead Analyst for Digital Accessible Experience (DAX) Services at the nonprofit The Chicago Lighthouse, which creates programming and services dedicated to empowering the lives of individuals who are blind, visually impaired, disabled and Veterans. DAX is a social enterprise business unit within the organization that creates career pathways for people in the information technology accessibility fields.

As a member of the DAX team, Jose assists partners in ensuring that their digital properties meet accessibility regulations and also provide a positive, streamlined user experience to those with disabilities. A lifelong assistive technology user himself, Jose uses his expertise and experience while utilizing DAX's human-centered approach to accessibility and usability so that partners and the community can realize all the numerous benefits to inclusive digital products and services.

More information on Digital Accessibility and Website ADA Compliance can be found here.