Reading Room

White papers

The Toy Association provides its members with exclusive and informative White Papers written by the Association’s staff and third-party experts.

• PARK Precise Advertiser Report - Kids Aged 2-12 (PDF)
• Toy Sourcing­: The Next 10 Years, Changes, Challenges & Opportunity! (PDF)
• Taking Fake Toys Offline: A 2020 Focus on Proactive Measures to Reduce Counterfeits and Unsafe Toys Sold on Online Marketplaces (PDF)
• Is Blockchain the Toy Industry's Path to Playing Together (PDF)
• Looking Beyond Credit Insurance: Why Factoring May be the Best Solution in an Uncertain Climate (PDF)
• STEM/STEAM: Best Practices for Developing & Marketing STEM/STEAM Toys that Truly Prepare Kids for Careers in Science, Technology, Engineering, and Math (PDF)
• From Clicks to Bricks: Amazon’s Journey into the Physical World (Member's Only - PDF)
• The Real Threat of Fake Toys: The Increase of Knockoff and Counterfeit Toys Sold Online & How to Fight Back (PDF)
• How Play Fosters Creativity and Innovative Thinking in Children: A Special Report by The Genius of Play (PDF)
• Decoding STEM/STEAM: The Toy Association STEM/STEAM Strategic Leadership Committee Report (PDF)
• Why Play is the Secret Sauce for Raising the Next Generation of Digital Innovators: A Special Report by The Genius of Play (PDF)
• What’s in a Name? Trademarks and the Toy and Game Industry (Member's Only - PDF)
• Put Your Money Where Your Market Is: Local-Based Media Programs (Member's Only - PDF)
• The State of Play in America: A Special Report by the Genius of Play (PDF)
• Protecting Ideas: Perspectives for Individuals and Companies (PDF)
• Five Questions Novice Toy and Game Inventors Should Ask themselves about Intellectual Property Protection (PDF)
• Checklist for Mobile Apps & Promotion (PDF)
• Do’s and Don’ts for Compliance with COPPA (Children’s Online Privacy Protection Act) (PDF)