Last Chance to Submit Nominees for TOTY 2017 

September 26, 2016 | This is the last week for industry stakeholders to nominate their toys, games and licenses for the Toy Industry Association’s (TIA) 17th Annual Toy of the Year (TOTY) Awards. Submissions must be received no later than this Friday, September 30.

>>>>SUBMIT A PRODUCT OR LICENSE NOMINATION<<<<

$75 for TIA members and $125 for non-members

Several new categories have been introduced for TOTY 2017, including Action Figure of the Year, Collectible of the Year, Construction Toy of the Year, Doll of the Year, Rookie of the Year, and Vehicle of the Year. Toy companies, inventors and other industry representatives are encouraged to review all 14 categories before submitting their nominations.

There is no limit to the number of products or properties a nominator may submit for a single category. However, no more than two products from the same company will be named as finalists in any single award category, and no single product is allowed to be a finalist in multiple TOTY award categories.

Finalists will be selected by a nomination committee comprised of 25 industry experts, including mass and specialty retail buyers, journalists/bloggers, and toy specialists. The committee members will consider each product’s creativity; originality and innovation; design and promotion; excellence; and marketplace acceptance.

In November, the TOTY finalists will be revealed and five ballots will open for consumers, retailers (one each for mass and specialty), media, and TIA members. At that time, public voting will also launch and will remain open at ToyAwards.org through mid-January 2017.

One winner in each category – as well as the overall “Toy of the Year” and the “People’s Choice Award” (the latter based solely on votes from the general public) – will be announced at the Toy of the Year Awards ceremony on February 17, 2017 at The Intrepid Sea, Air and Space Museum in Manhattan. This event will kick off New York Toy Fair week with a celebration that will honor the most outstanding new toy products to hit the marketplace, salute the industry icons being inducted into the Toy Industry Hall of Fame, and support the inspiring work of the Toy Industry Foundation.

For more information, visit TOTYAwards.org or email toty@toyassociation.org.