Upcoming TIA Webinar: “Taking Counterfeits Offline”

October 12, 2016 | Toy Industry Association (TIA) members and other stakeholders interested in learning about online brand protection tools are encouraged to attend TIA’s upcoming webinar, “Taking Counterfeits Offline: Exploring Technology Options for Toy Companies,” taking place on Thursday, November 3 at 2 p.m. (Eastern).

The one-hour webinar will introduce stakeholders to “Watchdog,” a new tool that facilitates the monitoring and takedown of counterfeit goods in the marketplace, whether via online auction sites, e-retail platforms or social media.

“With the rise of global online shopping sites, toy companies and brand owners should ensure that their goods are not being illegally copied and sold – and unknowingly bought by consumers,” said Rebecca Mond, TIA senior director of federal government affairs and webinar moderator. “This session is a great resource for brand owners, IP legal professionals, risk managers, and others who want to learn about the types of tools available for tackling offenders and protecting online sales for their brands.”

The presentation will demonstrate how the Watchdog platform intelligently monitors sites, provides trend information for counterfeit products and allows for near-immediate takedown enforcement, among other features.

Presenters include Philip Viggiani (certified risk management professional and managing partner at IP Risk Control, the company that created Watchdog); Ben Buckles (senior analyst at Comsec UK and the Watchdog Platform); and Christine Simpson (Christine Simpson Consulting, specializing in consumer product safety and liability).

Registration for the webinar is free for TIA members and $49 for non-members.  A recording of the webinar will be made available on the TIA website in the weeks following the session for those who are unable to participate live.