Breaking PlayCon News: Facebook Signs On as Keynote Presenter and Sponsor

March 5, 2018 | Facebook has just signed on to be a keynote presenter and sponsor of PlayCon, taking place May 8 to 9 in San Francisco, CA. 

Conference attendees will hear from Eva Press, Facebook’s U.S. Group Lead, Consumer Packaged Goods & Healthcare, as she delves into how traditional brands can best leverage digital marketing strategies to reach consumers. Additionally, Facebook will sponsor PlayCon’s Opening Night Party, taking place at SPiN, San Francisco’s iconic ping pong social club.

Press, who has been with Facebook since 2011, leads the social networking giant’s sales and account teams in the U.S. for consumer-packaged goods, healthcare, and retail verticals. She focuses on assisting large, traditional advertisers navigate the disruptions that are shaping the marketing landscape and help companies to build brand equity and drive product sales.

“PlayCon’s speaker roster is shaping up to be a formidable group of professionals. These heavy hitters come from a variety of disciplines and are eager to share their expertise and experiences with the toy and play community,” said Marian Bossard, The Toy Association’s executive vice president of global market events. “The addition of Facebook, both as a keynote presenter and as a sponsor, is a testament to the fact that the new PlayCon will be unparalleled to any other toy industry conference.”

More than a dozen thought-leaders, industry analysts, toy influencers, consumer product executives, and motivational speakers will lead PlayCon’s short “TED Talk”-like sessions, delivering ideas as diverse as their professional backgrounds. Confirmed speakers include: alternative reality game designer Jane McGonigal; Dale Dougherty, “father” of the Maker Movement; Activision Blizzard’s Tim Kilpin; Google’s Victoria Fang; Trend Hunter’s Armida Ascano and Courtney Scharf, Ted Curtin of ProdigyWorks; and many more. 

Each week Toy News Tuesday will feature a new and noteworthy name from the impressive roster of PlayCon speakers. Last week Toy News Tuesday highlighted Activision Blizzard’s Tim Kilpin. Check back next week for another speaker highlight.