Register Now: Two May Webinars Presenting Global Expansion Research on France & Germany

April 16, 2018 | The Toy Association will host two webinars in May to provide an analysis of global market research highlighting France and Germany to help companies decide whether to expand their businesses to these markets.

Expanding the Global Toy Marketplace: What Companies Should Know about Entering France” will take place Wednesday, May 2 from 2 to 3 p.m. (Eastern), and “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Germany,” will take place Thursday, May 3 from 2 to 3 p.m. (Eastern). Registration is now open for both sessions.

During the webinars, Anne McConnell, The Toy Association’s senior director of market research & data strategy, will provide an overview of each country’s demographics and business environment. The Toy Association commissioned Kidz Global, a market research and consulting firm specializing in child, teen, and family-oriented consumer markets around the world, to prepare the consumer preferences portion of the research. Kidz Global CEO Philippe Guinaudeau will discuss relevant consumer insights including kids’ daily routines and their digital activities, play trends, popular entertainment brands among kids, pocket money trends, and more.

“Our goal is to provide data to help toy companies develop sound market-entry strategies for the French and German toy markets,” McConnell said. “Germany’s business landscape offers a strong launch pad for U.S. companies considering international expansion – its business and consumer confidence is high. France has one of the fastest growing populations in Europe, with 18 percent of its population made up of children 14 and under.”

The sessions are free for Toy Association members; non-members will be charged a $49 fee per session participation. The webinars are recommended for those responsible for international business development, sales, marketing, and research. The sessions reprise presentations made at the 115th North American International Toy Fair.