Upcoming Webinar: How to Get the Most Out of Influencer Marketing 

July 17, 2018 | Toy brands looking to learn about how to leverage online influencers are encouraged to attend The Toy Association’s webinar on August 16 at 2 p.m. (Eastern). The session will provide an overview of the evolving influencer marketing landscape and help attendees design their own custom strategy. Registration is now open to all toy professionals.

The 45-minute session, “Beyond ‘Unboxing’: How to Get the Most Out of Influencer Marketing,” will be presented by Kristy Sammis. Sammis, a pioneer in the influencer marketing industry, is the founder of Clever, a marketing agency that has developed creative influencer programs for brands such as Ford, Disney, Amazon, LEGO, and Spin Master. The session will be moderated by Adrienne Appell, senior director of strategic communications at The Toy Association.

During the session, Sammis will address topics including: why brands should care about influencer marketing; how to pick the right influencer to work with; the cost of an influencer program; and how to gauge whether the program is successful.

All Toy Association members and non-member toy companies are invited to participate; the webinar is specifically recommended for executives and staff responsible for advertising and marketing.

Webinars are free for Toy Association members and $49 for non-members. Contact Anne McConnell, The Toy Association’s senior director of market research and data strategy, with questions regarding this webinar.