New Webinar to Help Companies Expand their Customer Reach by Focusing on Balanced Play
April 12, 2019 | By providing a variety of engaging products and play activities that encourage important developmental milestones in children, toy companies can expand their consumer base beyond their traditional target markets. A new webinar hosted by The Toy Association, Balanced Play and the Role of Toys in Supporting Child Development,” taking place on May 9 at 2 p.m. (Eastern), will explore the different types of play and the role toys play in child development. Registration is now open for the upcoming session, which is open to all toy professionals.
“Millennial parents strongly desire for their kids to be learning while playing and are drawn to toys and games that offer added play value,” said Anne McConnell, senior director of market research and data strategy at The Toy Association. “Understanding how a balanced approach to play supports children’s development will help companies improve their product ranges.”
During the one-hour session, Dr. Amanda Gummer, a play expert and contributor to The Toy Association’s Genius of Play website, will educate toy professionals on the balanced play model, and how toys benefit young children, along with providing advice on how toy companies can ensure their products cover a wide range of play activities that children engage in. The session will be moderated by Janis Zegman, marketing project manager at The Toy Association.
All Toy Association members and non-member toy companies are invited to attend the webinar. The session is free for members (the cost to non-members is $49); and is specifically recommended for those responsible for product development, marketing, and advertising. A recording of the session will be made available for those who are unable to participate live. For questions about this webinar, please contact The Toy Association’s Anne McConnell.
The Genius of Play is an initiative by The Toy Association to provide parents and caregivers with the information they need to make play an important part of a child’s day.