What’s New in Toys at CES

January 7, 2019 | As the 2020 Consumer Electronics Show (CES) show gets underway this week in Las Vegas, NV, representatives from The Toy Association will be making their way through the show floor to seek out the latest tech-inspired products influencing the toy and youth product space.

On January 9, Ken Seiter, executive vice president of marketing communications at The Toy Association, will also lead the fireside chat, "Unrealized Opportunities for STEM and STEAM," at the Kids@Play Family Tech Summit at CES.

Here’s some of the latest toy-related news coming off the show floor this year:

Arcade1Up revealed seven new gaming cabinets at CES 2020. This includes a limited-edition Burger Time cabinet, new ¾-scale cabinets (Burger Time, NBA Jam, Frogger, and Golden Axe) and a new sit-down Atari Star Wars cabinet.

Living in Digital Times, the producers of Kids@Play and the Family Tech Summit at CES, and Children's Technology Review announced the 10 recipients of the 2020 Kids at Play Interactive Awards. Click here to see the 2020 winners.

Edtech startup Thinker-Tinker announced the availability of Octobo, the first plush learning robot, at CES. Designed to improve kids’ motor and social interaction skills through innovative sensory technology, Octobo was featured in the FutureCast Gallery at Toy Fair Dallas in October to highlight the Animal of the Year trend at retail.

PlayShifu, the augmented reality (AR) toy company teaching foundational STEAM skills through physical and digital play, launched new products ahead of the 2020 International CES: Shifu Tacto, which turns any tablet into an interactive board game; three new gaming kits for Shifu Plugo, which adds on to the AR gaming system’s story-based challenges; and Shifu Orboot, AR-based globes to discover new eras, places, cultures, and more.