Deadline Approaching: Have Your Products Considered for Best of Holiday '21 Influencer Choice List

September 14, 2021 | The Toy Association is reminding toy companies to submit their products for the Best of Holiday 2021 Influencer Choice List, powered by Clamour. The product submission deadline is Friday, September 17 at midnight (Eastern).

“As we enter the industry’s critical selling season, the Influencer Choice List shines a spotlight on companies’ key drivers while putting them directly in from of leading digital content creators who can help them build buzz this holiday,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.

Submitted products will be voted on by a select panel of leading family and toy influencers in the Clamour network. Voting influencers are required to have a minimum monthly following of one million views on their main platform and a social reach of more than 500,000.

The official Influencer Choice List will be revealed Tuesday, October 12.

The cost to nominate a product is $199 for Toy Association members and $249 for non-members. There is a fee of $149 for each additional product submitted by the same company. For more information about the Holiday Influencer Choice List, contact Clamour’s Victoria Fener or Jonathan Katz.