Deadline Extended to May 31 for 2021 Toy Industry Financial Benchmark Study

April 26, 2021 | Toy Association members who want to learn how their company’s finances stack up against the competition now have until May 31 to participate in the confidential “2021 Toy Industry Financial & Operating Benchmark Study,” conducted in partnership with Industry Insights. Participation in the study is free.

Those who participate in the study will receive a confidential complimentary report of their company’s information (including “grades” on key operating ratios and industry totals aggregated by key segments); the ability to compare their company’s finances alongside the aggregated data; industry trend data from fiscal years 2011-2020; and an online searchable results tool to dig deeper in the data.

Companies may participate online at or download the survey to complete and mail back. The online questionnaire has a “save and return” function that will allow companies to save responses and return to complete or to make changes to the answers. (View the benefits of participating.)

All responses will be returned directly to Industry Insights, where they will be kept in strict confidence. (View the confidentiality agreement.) The Toy Association will receive total industry and aggregated data only.

Questions regarding survey specifics may be directed to Michael Becher, vice president of Industry Insights. All other questions may be directed to Anne McConnell, The Toy Association’s senior director of market research & data strategy.