Reminder: Responses due April 30 for Toy Industry Financial Benchmark Study

April 19, 2021 | Toy Association member companies looking to gain critical insights into how their financial metrics compare to other toy companies of similar size, category, and distribution channel are being reminded to submit their responses for the confidential 2021 Toy Industry Financial & Operating Benchmark Study, conducted in partnership with Industry Insights. Participation in the study is free; responses are due April 30.

Companies may participate online at ToySurvey.com or download the survey to complete and mail back. The online questionnaire has a “save and return” function that will allow companies to save responses and return to complete or to make changes to the answers. (View the benefits of participating.)

All responses will be returned directly to Industry Insights, where they will be kept in strict confidence. (View the confidentiality agreement.) The Toy Association will receive total industry and aggregated data only.

Participants will receive:

• A confidential complimentary report of their company’s information – which includes “grades” on key operating ratios and industry totals aggregated by key segments
• The ability to compare their company’s financial information alongside the aggregated data
• Industry trend data from fiscal years 2011-2020
• An online searchable results tool to dig deeper into the data

Questions regarding survey specifics may be directed to Michael Becher, vice president of Industry Insights. All other questions may be directed to Anne McConnell, The Toy Association’s senior director of market research & data strategy.