Toy Association Welcomes New Members from the U.S., Canada, and Europe

May 4, 2021 | As an organization that aims to help international toy companies succeed in a rapidly changing global toy market, The Toy Association recently welcomed 11 new members based out of the U.S., Canada, and Europe.

These companies join the Association’s membership, comprised of manufacturers, distributors, retailers, and others that drive the $27 billion U.S. domestic toy market and key markets around the world.

U.S.-based Challenge & Fun, Inc., Huge Play, Inc., HydroPlay Elite Corporation, Kangaru Brands, Play It All Forward, LLC, Waterline Toys, and WS Licensing, Inc.; Canada-based DTI Direct, Kool Karz Playground, and Lykit Ltd.; and Denmark-based Moover Toys Aps all joined The Toy Association as of April 1, 2021.

“We want to wish our new members a warm welcome to The Toy Association family,” said Ken Ebeling, executive vice president of strategic development and member services at The Toy Association. “Helping them succeed, grow, and innovate is our top priority. Our dedicated staff remains available to all members who have questions, need assistance, or have specific ideas on how we can further enrich their member experience.”

Members’ questions may be directed to Bernadette Boyle, who will be able to direct individual inquiries to the appropriate staff members(s).